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Reflections on 2018 and Predictions for 2019: with Drumm McNaughton | Changing Higher Ed Podcast 012

The Change Leader, Inc.

To briefly recap, the product life cycle (PLC) is a marketing tool that is applied to products, but also is relevant when examining market segments or industries. This also goes for boards of private universities. The vast majority of these types of higher ed boards are made up of friends of the president or other large donors.