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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

The challenge that universities face during this stage is: How do we reach as many potential students as possible? Tactics include career-focused blog articles, informational webinars, and customized emails. These teams have the following challenge questions to solve: How do we continue to keep students engaged?

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

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Statehouses support foster youth with college

Confessions of a Community College Dean

The grant, provided to students for the first time this past fall, assists foster youth at public colleges and universities after other financial aid and any family contributions are exhausted. Participating private institutions in the state have agreed to provide aid to cover gaps from the grant.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it

EAB

Factors Contributing to Move-In Melt Based on our last year’s data, we saw move-in melt primarily happening in two student groups: international students and students without financial aid packages where the enrollment team believes they may be eligible for need-based aid.

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10 Steps to Increase Study Abroad Participation

Study Aborad Association

Student engagement is important and helps build a community for travelers at the school. Those who studied abroad in the prior semesters can share their stories and photos to other students looking to participate in upcoming programs. Offer programs that are financially within reach of a large percentage of the student body.

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How schools are expanding student mental health support without hiring more counselors

EAB

Driving student engagement with these wellness services redirects some of the demand for formal counseling and can prevent many issues from escalating to the point of needing acute care. Coordinating these services can help schools provide much better support for students without the need for major new investments.