University Business

MAY 15, 2024

Financial aid offices were already struggling with staff shortages, a lack of representation and other personnel challenges when the FAFSA fiasco struck higher ed. The report found that median salaries for financial aid employees are higher at colleges and universities that process more FAFSA applications.

Financial Aid 105

Financial Aid Student Financial Aid Recruitment Administration 105

Diverse: Issues in Higher Education

JULY 25, 2024

If implemented, its recommendations would likely lead to significant cuts in funding for programs designed to support underrepresented students, including recruitment and retention programs for minority students, financial aid for low-income students, and support services for first-generation college students.

Higher Education 328

Higher Education Development and Fund Raising Education DEI 328

Diverse: Issues in Higher Education

NOVEMBER 21, 2022

Coleman suggested that this message might also be an ideal spot to announce additional commitments: “Are you prepared to announce a $2 million investment in new targeted recruitment and outreach that can balance whatever adverse impact the court might have?” In parallel, schools will have to develop a media strategy.

DEI 264

DEI Student Financial Aid Admissions Financial Aid 264

Confessions of a Community College Dean

JUNE 27, 2023

The Department of Education has reportedly opened an investigation into Baker College’s marketing and recruiting practices following an article last year by The Detroit Free Press and ProPublica that revealed the college spent more on marketing and recruiting than on student financial aid.

Student Financial Aid 85

Student Financial Aid Financial Aid Education Recruitment 85

Confessions of a Community College Dean

JANUARY 4, 2023

Image: Community colleges across the country are struggling to recruit and hire new people after losing faculty and staff members in droves during the pandemic. “And yet they’re some of the hardest to retain and to recruit. We’re looking to hire people with less experience in order to get them in the door.”

Community College 119

Community College Financial Aid Recruitment Student Financial Aid 119

Ray Schroeder

JULY 9, 2023

The Department of Education has reportedly opened an investigation into Baker College’s marketing and recruiting practices following an article last year by The Detroit Free Press and ProPublica that revealed the college spent more on marketing and recruiting than on student financial aid.

Student Financial Aid 50

Student Financial Aid Financial Aid Education Recruitment 50

Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40

Recruitment Financial Aid Admissions Enrollment Management 40