Diverse: Issues in Higher Education

JULY 9, 2024

Financial aid and scholarships are available, but often not sufficient to bridge the gap, and the burden of student loans can be a daunting deterrent. Predominantly white institutions (PWIs) may lack the cultural competency and support services needed to address the unique challenges faced by African American students.

Education 290

Education Financial Aid Admissions Media 290

HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Digital tactics include social media ads, blog content, and search engine optimization (SEO), while traditional methods include college fairs, in-person events, direct mail, and phone calls. Remind students about upcoming deadlines for enrollment and financial aid applications. Personalize your tactics. Create urgency.

Marketing and Communication Services 59

Marketing and Communication Services Financial Aid Admissions Higher Education 59

EAB

SEPTEMBER 20, 2023

Learn more Learn more about intent marketing to recruit adult learners How to support adult learners For adult learners, the weight of career, family, and other personal obligations can make college especially difficult to navigate. Organic social media can change that. July 28, 2023 Didn’t meet your graduate enrollment goals?

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

University Business

OCTOBER 25, 2022

What colleges should do : Administrators should prioritize transparency around billing and financial aid while also demonstrating how their programs will enable students to achieve long-term career and personal goals. Instagram is their favorite social media platform for interacting with institutions. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Emphasis on Student Support Growing institutions prioritize comprehensive student support services that help learners succeed academically and professionally. Not only does this commitment lead to more applications, it can also improve student retention rates.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Interest: Once awareness is achieved, the focus shifts to nurturing interest and familiarity.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

APRIL 24, 2023

Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. And continue to highlight faculty expertise throughout the recruitment process via faculty profiles on your website and social media channels.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52