HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. Instead, ask those students why they didn’t choose your institution.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. Simpsonscarborough.com listed some of their priorities when doing marketing strategy for Generation Z: Make it relevant and personal. Their website describes marketing to Generation Z. Enhance the undergraduate experience. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial hardship is the #1 reason students stop out. Financial Literacy: Virtual and in-person training is provided to students. Take the diagnostic to find out.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

EAB

NOVEMBER 1, 2022

You can join the conversation on social media using #EABOfficeHours. EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

APRIL 18, 2023

And as any good strategist would tell you, it’s not too early to think about how these changes will impact your prospective students and subsequently, your communication and financial aid strategy. Plan training for admission and aid staff around specific questions that may come up during the recruitment cycle.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Recruitment 52

EAB

FEBRUARY 21, 2023

You can join the conversation on social media using #EABOfficeHours. Julie Scalf , part of the College Greenlight team at EAB, is joined by Jordan Wesley, Managing Director of Partnerships for a community-based organization called Let’s Get Ready. Podcast How to Work with CBOs to Supercharge Your Recruiting Efforts Episode 139.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. It can also increase a student’s marketability to graduate programs or potential employers.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. When it determines that students could use specific help, it connects them to corresponding on-campus resources, like the financial aid office or the career center.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

EAB

AUGUST 29, 2023

You can join the conversation on social media using #EABOfficeHours. The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

University Business

AUGUST 6, 2024

. “Students like that it’s so convenient for them to get the materials ahead of time,” says Deborah Huebler, executive director of Auxiliary Services. Moreover, the market share of students buying course materials from the bookstore rose to 79%, increasing by 62 percentage points from the prior year, according to Huebler.

Marketing and Communication Services 105

Marketing and Communication Services Nonprofit Organizations Financial Aid Finance 105

EAB

OCTOBER 24, 2023

You can join the conversation on social media using #EABOfficeHours. They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. October 24, 2023. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 9, 2023

Podcast Do Community Colleges Need an “Intervention”? You can join the conversation on social media using #EABOfficeHours. Reporter Jon Marcus joins EAB’s Tara Zirkel to explore the root causes behind steep enrollment declines and poor student outcomes at community colleges. EAB · Do Community Colleges Need an “Intervention?”

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84