EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 103

Marketing and Communication Services Financial Aid Community College Support Services 103

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 90

Marketing and Communication Services Admissions Higher Education Financial Aid 90

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 79

Community College Marketing and Communication Services Admissions Utilities 79

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Post-pandemic high school students are especially keen to ask about mental health services, says Nathan Ament, vice president for enrollment and dean of admission at Knox College.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Administration 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

University Business

SEPTEMBER 26, 2023

While email and institutions’ college websites still dominate as students’ preferred mode of communication and point of contact , it can be difficult for colleges that aren’t already on students’ radars to make an impact by using these tools.

Media 105

Media Recruitment IT Marketing and Communication Services 105

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

College Forward

SEPTEMBER 22, 2023

Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.

Marketing and Communication Services 87

Marketing and Communication Services Support Services Admissions Financial Aid 87

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Missed information: Students may miss important information about resources, deadlines, and processes if the information is not communicated clearly, or if the students do not attend orientation sessions. What support services are available? admissions, financial aid, advising) can create confusion and frustration among students.

Community College 74

Community College Marketing and Communication Services Financial Aid Transportation 74

The Change Leader, Inc.

MAY 31, 2023

Providing more financial aid and more information about financial aid can help prospective students make a true risk assessment. Providing more generous financial aid targeted based on need and simple to apply for has a strong positive impact on increasing enrollment and persistence.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

EAB

DECEMBER 7, 2023

Students and families who fill out the FAFSA presume that colleges will get their information immediately and be able to make financial aid determinations. Once FAFSA data is released to us, we are committed to sharing financial aid information as soon as possible. Thanks for your patience.”

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 60

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 60

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

OCTOBER 24, 2023

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars. But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

University Business

DECEMBER 17, 2024

As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. Instead, ask those students why they didn’t choose your institution.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

MAY 9, 2023

Zirkel and Marcus also discuss low-cost customer service best practices from the private sector that community colleges can implement to deliver a better educational experience for their students. EAB · Do Community Colleges Need an “Intervention?” But some community colleges have managed to do it. No, it isn't.

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial hardship is the #1 reason students stop out. Financial Literacy: Virtual and in-person training is provided to students. Take the diagnostic to find out.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. Simpsonscarborough.com listed some of their priorities when doing marketing strategy for Generation Z: Make it relevant and personal. Their website describes marketing to Generation Z. Enhance the undergraduate experience. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

APRIL 18, 2023

And as any good strategist would tell you, it’s not too early to think about how these changes will impact your prospective students and subsequently, your communication and financial aid strategy. Plan training for admission and aid staff around specific questions that may come up during the recruitment cycle.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Recruitment 52

EAB

OCTOBER 27, 2023

Financial This grouping refers to how students pay for college and its associated cost. As might be expected, these conversations centered on longstanding concerns around tuition and financial aid, but often expanded into conversations around supporting the holistic needs of students, especially working students.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

Confessions of a Community College Dean

APRIL 6, 2023

Ken McConnellogue, vice president of communications for the University of Colorado (CU) system—of which Boulder is the flagship—told Inside Higher Ed that “the number of nonresident students is not projected to grow but remain in line with the prior year incoming class. “But that is not the case.”

Mining 98

Mining Marketing and Communication Services Recruitment Higher Education 98

EAB

AUGUST 9, 2023

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Scholastica Student Success Improving success for pre-health students Joe Fritsch, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Arrupe employs a special financial aid officer who helps students and their families navigate the application processes, including FAFSA.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

EAB

OCTOBER 27, 2023

Financial This grouping refers to how students pay for college and its associated cost. As might be expected, these conversations centered on longstanding concerns around tuition and financial aid, but often expanded into conversations around supporting the holistic needs of students, especially working students.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. How do you interact with these folks and who reaches out to whom and how and what's working and not working in that communication? Speaker 1: Hello and welcome to Office Hours With EAB. chuckle] 0:22:12.9

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

Creatrix Campus

FEBRUARY 16, 2023

Students: The SEC evaluates the institution's support services for students, including student advising, career services, and health services, to ensure they are adequate and accessible. Increased competitiveness in the job market. Improved student outcomes and satisfaction.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52