The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Additionally, transparent breakdowns of fees and aid can empower students to make informed decisions.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

EAB

AUGUST 21, 2023

They are managing and making decisions for their families, which often translates into effective leadership within student organizations, clubs, and community initiatives. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

University Business

OCTOBER 25, 2022

. “Prospective students are shrewd consumers, and the factors that influence their choice in postsecondary education have grown more diverse,” says Amir Rasool, Hanover Research’s senior managing director. Communication preferences. Decision-Driving Factors.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

College Forward

SEPTEMBER 22, 2023

But how are job candidates acquiring leadership skills before landing their first manager position? Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. I always tell new Catalyze coaches ‘There’s no one-size-fits-all coaching approach,’” says Olivia.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost? What happens after I apply?

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

Confessions of a Community College Dean

APRIL 2, 2023

based institutions in job-relevant fields like computer science, business management, public health and engineering. Unlike traditional program management, we support degree programs without managing them. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 62

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 62

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

The Change Leader, Inc.

MAY 31, 2023

Providing more financial aid and more information about financial aid can help prospective students make a true risk assessment. Providing more generous financial aid targeted based on need and simple to apply for has a strong positive impact on increasing enrollment and persistence.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars. But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial hardship is the #1 reason students stop out. Support your students from day one by making financial literacy a mandatory part of your orientation process.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. Instead, ask those students why they didn’t choose your institution.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

AUGUST 9, 2023

The topics covered included student success, budget models, change management, and more. In each session, the fellows gained depth in new topics or terrains, developed leadership skills, and built a network with peers from institutions across the country.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Creatrix Campus

FEBRUARY 16, 2023

Students: The SEC evaluates the institution's support services for students, including student advising, career services, and health services, to ensure they are adequate and accessible. Increased competitiveness in the job market. Improved student outcomes and satisfaction.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Arrupe employs a special financial aid officer who helps students and their families navigate the application processes, including FAFSA.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

EAB

FEBRUARY 21, 2023

Julie Scalf , part of the College Greenlight team at EAB, is joined by Jordan Wesley, Managing Director of Partnerships for a community-based organization called Let’s Get Ready. Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. music] 0:00:44.7

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. When it determines that students could use specific help, it connects them to corresponding on-campus resources, like the financial aid office or the career center.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

Creatrix Campus

APRIL 4, 2023

Understanding the ACBSP Accreditation Process editor Tue, 04/04/2023 - 06:46 Accreditation Management Header Menu White 1NoneFooter base 1Blog Style 1Right Mary Clotilda SuvinOff Introduction to ACBSP Accreditation is an important process for educational institutions, particularly business schools. Is ACBSP accreditation good?

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This approach not only aids in student decision-making but also helps in building trust and credibility.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. Making the planning, promotion, and management of the event more efficient. ?

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

Parchment

JULY 30, 2024

So that we’re getting away from the, you know, build it and they will come model that we’re used to that is based more on the proclivities of accreditors financial aid models and less about the discrete needs of employers and more regional or place -based setting. So we’ve got to have more virtual service delivery.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Career Counseling Financial Aid 52

University Business

AUGUST 6, 2024

. “Students like that it’s so convenient for them to get the materials ahead of time,” says Deborah Huebler, executive director of Auxiliary Services. Moreover, the market share of students buying course materials from the bookstore rose to 79%, increasing by 62 percentage points from the prior year, according to Huebler.

Marketing and Communication Services 105

Marketing and Communication Services Nonprofit Organizations Financial Aid Finance 105

EAB

OCTOBER 24, 2023

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 9, 2023

Zirkel and Marcus also discuss low-cost customer service best practices from the private sector that community colleges can implement to deliver a better educational experience for their students. EAB · Do Community Colleges Need an “Intervention?” Only about 16% of them manage to pull that off. 80% of them. No, it isn't.

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years. However, you need to have those support services at the schools as well and to be able to monitor progress.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

University Business

APRIL 23, 2024

Nevertheless, their commitment to financial security, complex management of robust index funds and reevaluation of institutional neutrality places leaders wishing to assuage students’ frustrations in a difficult spot. Lastly, multinational companies that provide a multitude of services can be complicit.

Financial Aid 105

Financial Aid Marketing and Communication Services Student Financial Aid Finance 105