HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

EAB

SEPTEMBER 20, 2023

And today, adult learners make up 42% of total higher ed revenue. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. This is especially true of adult learners who started college but did not complete their degree.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

The Change Leader, Inc.

MAY 31, 2023

Providing more financial aid and more information about financial aid can help prospective students make a true risk assessment. Providing more generous financial aid targeted based on need and simple to apply for has a strong positive impact on increasing enrollment and persistence.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 102

Marketing and Communication Services Financial Aid Community College Support Services 102

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Students with a deeper awareness of the higher education landscape are also more likely to ask about affordability and other more detailed matters.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Higher Education 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost? What happens after I apply?

Community College 73

Community College Marketing and Communication Services Financial Aid Transportation 73

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.

Marketing and Communication Services 85

Marketing and Communication Services Support Services Admissions Financial Aid 85

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Q1: What role does online education play in Syracuse University’s institutional strategy?

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 58

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 58

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Students should not have to toggle between their chosen program page and a separate page for financial information. Financing higher education can be complex.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

The Change Leader, Inc.

AUGUST 8, 2023

As higher ed nears the looming enrollment cliff , colleges and universities looking to drive enrollment growth must identify more pathways for students to obtain a college degree, especially in the case of first-generation students. Colleges must also help communicate the ROI for getting a post-secondary degree.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

EAB

OCTOBER 24, 2023

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 9, 2023

Zirkel and Marcus also discuss low-cost customer service best practices from the private sector that community colleges can implement to deliver a better educational experience for their students. EAB · Do Community Colleges Need an “Intervention?” But some community colleges have managed to do it. No, it isn't.

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. Instead, ask those students why they didn’t choose your institution.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

The Change Leader, Inc.

NOVEMBER 14, 2023

14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

Confessions of a Community College Dean

APRIL 6, 2023

Angie Paccione, executive director of the Colorado Department of Higher Education (DHE), said the bill is about more than increasing tuition revenue for schools with high out-of-state demand; it’s also intended to keep Colorado’s best and brightest high school students from leaving. “But that is not the case.”

Mining 98

Mining Marketing and Communication Services Recruitment Higher Education 98

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial hardship is the #1 reason students stop out. Financial Literacy: Virtual and in-person training is provided to students. Take the diagnostic to find out.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

EAB

AUGUST 9, 2023

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

MARCH 2, 2023

Higher education institutions need help improving enrollment, retention, and graduation rates. Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Realistically, this number is probably 20-30%.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

EAB

OCTOBER 27, 2023

Second, confidence in the value of higher education continues its decade-long slide. Financial This grouping refers to how students pay for college and its associated cost. Financial aid: Continuing to innovate with small emergency and completion grants to help students through temporary financial distress.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Creatrix Campus

FEBRUARY 16, 2023

Background - The higher education in Qatar Background - The higher education in Qatar Qatar’s higher education sector, roughly around 2002 was still in its early stages of development. The SEC has implemented several initiatives to improve the quality of higher education in Qatar.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. College Greenlight became part of EAB in 2020, and we continue to help students connect with colleges and universities to help them find their best college fit and the financial support that they need.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

EAB

OCTOBER 27, 2023

Second, confidence in the value of higher education continues its decade-long slide. Financial This grouping refers to how students pay for college and its associated cost. Financial aid: Continuing to innovate with small emergency and completion grants to help students through temporary financial distress.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. When it determines that students could use specific help, it connects them to corresponding on-campus resources, like the financial aid office or the career center.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

This rapid enrollment cliff prompted many community colleges to make some much-needed adjustments to improve the student experience and get back into growth mode. By design, community colleges are broad-access systems that make higher education more accessible, affordable, and achievable for the average learner.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. It can also increase a student’s marketability to graduate programs or potential employers.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

University Business

APRIL 23, 2024

More from UB: The 3 factors holding at-risk students back from graduating The ethical dilemma Student calls for divestment have a significant history in higher education, and some have proved successful. ” Consequently, many prominent higher education presidents are returning to staunchly defending institutional neutrality.

Financial Aid 105

Financial Aid Marketing and Communication Services Student Financial Aid Finance 105