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March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or ServicesMarketing and Operations Management (SMOM). Cornell’s School of Hotel Administration offers a BS in Hotel Administration.
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”
252 , the CAPD Clinical Research Externship , and the MIT Physician Shadowing Program. That said, depending on their long-term goal (research, clinical practice, etc.), shadowing, research or paid-employment in a clinical setting), volunteer experiences, and leadership experiences.
During this period of high inflation, characterised by rampant housing costs and food prices, student finances are increasingly under pressure ( Dickinson, 2023 ; Peachey, 2023 ). The complex nature of this question is a key motivator for our ongoing research. To find out more please contact the research team at cherpps@uea.ac.uk.
Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Our research bears this out. tuition and fees and financing options topped a list of five things students want to know before enrolling. But now what? How Do I Pay?
In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.
As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.
In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.
This program is situated at the intersection between (international) education, community engagement, and sustainable development and aims to harness students’ self-reflection to engage with contemporary global issues in a local context and use the community engagement elements critically as a tool for social impact.
We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.
I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. Leaders across every function, including finance and operations, can see that. MO: I know!
EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. I enjoy engaging with the university community, how I could help collaborate across the campus in supporting our students.
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Users and researchers (including ChatGPT’s creators) are only just beginning to understand its full range of capabilities. Student Affairs, Finance, Institutional Research, Schools and Colleges, etc.)
For example, West Virginia University is making drastic cuts to stabilize finances as they are facing a $75 million deficit over the next five years. These range from physical resources, like real estate and facilities, to intellectual property and research capabilities. These cuts include cutting 28 majors and 143 faculty.
The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center. How can I finance my education?
The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.
“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
World class education and research. One can research the EU commission’s ‘Study in Europe’ initiative (that provides a platform to disperse information regarding the higher education systems of European countries) to learn more. PSL Research University is ranked 53rd in the global rankings and 13th in Europe. Low tuition fees.
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.
One study that found, while many board members have experience in leadership, finance, and strategic planning , other key experience areas – technology, investments, and global perspective – are lacking. With that said, boards of trustees should begin considering a pipeline of future leaders who could be prepared for future service.
Many of our students pursuing an MD/PhD get involved in undergraduate research. That said, depending on their long-term goal (research, clinical practice, etc.), Many students (38%) also do undergraduate research during their first-year summer, and many choose to work part-time jobs, volunteer, or take the summer off.
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3
For example, if the college or university plans to focus its strategic efforts on a particular area – such as researching and developing emerging technologies such as robotics and artificial intelligence – the board should have a member who has expertise in some area of technology, which could include implementation or technology law.
These partnerships also facilitate research opportunities, enabling students and faculty to contribute to technological advancements. We think about how we present and collaborate and co communicate in this virtual environment, creating content in a very different way. There are campuses that are located downtown like we are.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.
While our analysis validated many topics on our research agenda, we also surfaced a handful of surprises. EAB research identified strategic thinking and differentiation as key challenges many presidents and leadership teams struggle with, and surprisingly, at the heart of the issue was a general misunderstanding of what “strategy” even is.
The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. So give these folks a listen and enjoy. music] 0:00:48.5
The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Two Research Excellence Framework exercises continued the remorseless evidence-defying concentration of research funding. This is not paradox but consistency.
Explore concepts like the role of philanthropy in establishing museums, debates around repatriation of objects, public funding for the arts, different curating styles and the marketing of the arts. Fashion Marketing and Communication: Examine the role of marketing in fashion business success! Communications.
Bridging Week also provides additional networking opportunities and helps communicate where certain places are on campus so they can feel empowered to make their university work for them. and post-doctoral research contracts at the University of Nottingham. and post-doctoral research contracts at the University of Nottingham.
Communicating to school stakeholders how an institution directly or indirectly invests in companies aiding Israel’s military is a tall task, thanks to the sheer complexity of their robust investment portfolios and how they’re managed. Lastly, multinational companies that provide a multitude of services can be complicit.
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