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March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Recruiting students into your online program isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. But now what?
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.
With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.
On another note we also have a number of law firms who are interested in recruiting PhDs to work in patent law. Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process.
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
Podcast How to Recruit Adult Career Switchers Episode 145. Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. April 4, 2023. That will build up across time.
But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. finance, DEIJ) and hinge on unit-level buy-in and behavior. Complete the survey for your campus. Take the survey. Storytelling.
Learn more Check out this podcast to learn more about UCF's work to recruit Hispanic adult learners. We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel.
“At that time, I think there was not a particular need for the college to expand into other markets.” percent from 10 years earlier, according to data from a university spokesman and a bond statement issued in 2017 to help the college finance some campus projects. ” But enrollment has since declined.
Improve student persistence toward college and toward graduation by: Incentivizing faculty to engage in student advising and mentoring Encouraging students to develop a college-going mindset Offering completion and retention grants Making sure the right students and mentors are getting into peer mentoring programs Encourage lifelong learning through: (..)
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.
It could also affect recruitment as prospective students are more likely to question whether college is worth the cost in the first place. --> 0 % of high school students reported college isn’t “worth the cost” in 2023, up from 8% in 2019. As mentioned previously, finances are the leading reason students stop out of college.
On another note we also have a number of law firms who are interested in recruiting PhDs to work in patent law. Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process.
EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. I enjoy engaging with the university community, how I could help collaborate across the campus in supporting our students.
Board Recruitment In the past (and in some cases currently), board appointments were often made as a “thank you” for political support or donations. As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs.
One study that found, while many board members have experience in leadership, finance, and strategic planning , other key experience areas – technology, investments, and global perspective – are lacking. With that said, boards of trustees should begin considering a pipeline of future leaders who could be prepared for future service.
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3
During my listening tour, one senior finance leader shared that they have invested in several leadership interventions to help former faculty, now administrators build their strategic thinking muscles. At the start of our event series, we shared views into the road ahead and focused on the near-term pain of managing turnover and recruitment.
My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5
An international human resources internship will give you firsthand experience with a multicultural workforce; its a great way to show future employers that you have the essential communication skills needed to succeed in their organization. Dont miss the opportunity to gain hands-on human resources experience with an internship abroad!
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