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March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or ServicesMarketing and Operations Management (SMOM). Cornell’s School of Hotel Administration offers a BS in Hotel Administration.
With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. As a major global hub for finance, fashion, and media, London offers incredible internship opportunities in just about every career field. Berlin, Germany. Florence.
Hospitality management requires clear communication to ensure customer needs are always met and employees can effectively collaborate with one another. If you hope to find success in the industry, you need experience communicating with people from a wide variety of backgrounds, as both the employees and clientele are bound to be diverse.
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
Just ask Luka, a college student from Fairfield University who is majoring in International Business and Finance. But, he decided to branch out and expand his horizons, choosing an internship placement that focused more on Marketing within the Finance industry. In Sydney, we offer an alternative option — and Luka embraced it.
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”
Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??? Centralize - providing a unified space for technology and services. Engage - ensuring each student is engaged. ? Academics ? Engagement ?
During this period of high inflation, characterised by rampant housing costs and food prices, student finances are increasingly under pressure ( Dickinson, 2023 ; Peachey, 2023 ). In the absence of substantial policy reforms to student finance, this issue will remain present in the sector long after the cost-of-living crisis is resolved.
Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. tuition and fees and financing options topped a list of five things students want to know before enrolling. Financing higher education can be complex. But now what?
“At that time, I think there was not a particular need for the college to expand into other markets.” percent from 10 years earlier, according to data from a university spokesman and a bond statement issued in 2017 to help the college finance some campus projects. ” But enrollment has since declined.
Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. Other at-risk students include those struggling with finances, first-generation students and those of other minority racial descent races and ethnicities.
Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. Students can view our resume resources to see examples of first-year resumes and download resume templates to work with.
Some of these AI will be programmed to act as finance capitalists. It will ride out competitors and market downturns by having deeper pockets. The EU has already tried it on current Internet marketeers. These tactics fluctuate with the labor market for particular tasks. It will solve all its technical problems.
Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.
But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. finance, DEIJ) and hinge on unit-level buy-in and behavior. Complete the survey for your campus. Take the survey. Storytelling.
As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.
We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.
This program is situated at the intersection between (international) education, community engagement, and sustainable development and aims to harness students’ self-reflection to engage with contemporary global issues in a local context and use the community engagement elements critically as a tool for social impact.
Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. As mentioned previously, finances are the leading reason students stop out of college. Financial hardship is the #1 reason students stop out. Take the diagnostic to find out.
In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions.
Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. For example, one program provides complimentary breakfast and lunch daily to address food insecurity and build a sense of community.
I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. Leaders across every function, including finance and operations, can see that. MO: I know!
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. tailoring marketing copy to different audiences, checking copy for grammar, drafting marketing copy) Writing and content creation for specific deliverable types (i.e., third-party software, community information, etc.).
This ‘hollowing out’ of the labour market has led to deep and growing inequalities, polarised values and divided views about technology.”. Supporting entrepreneurs, including through better access to markets, finance and skills, “can have significant benefits for economic resilience, innovation and new job creation”. .
The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.
For example, West Virginia University is making drastic cuts to stabilize finances as they are facing a $75 million deficit over the next five years. The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike.
I've been with the, in Higher Ed at the university for eight years, but my background has been business and finance for the past 25 years before I joined Higher Ed. I enjoy engaging with the university community, how I could help collaborate across the campus in supporting our students. How will students know about it? JG: I agree.
One study that found, while many board members have experience in leadership, finance, and strategic planning , other key experience areas – technology, investments, and global perspective – are lacking. With that said, boards of trustees should begin considering a pipeline of future leaders who could be prepared for future service.
How can I finance my education? This self-serve process can be frustrating for students, and leaves community colleges vulnerable to losing students to competitors with smoother student journeys. Oftentimes, the financial sacrifice of paying for child care services leaves parents wondering if community college is a worthwhile endeavor.
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.
“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. Invite the local community to campus. Offer more community-serving events. Engage the controversies.
Journalism and communication. International Marketing. Banking and Finance. Financial Markets and Investments. Switzerland mostly attracts students in the following streams: Business and Finance. Communication and PR. Architecture. Construction. Cosmetology. Environmental studies. Law studies. Engineering.
As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs. One approach to doing this is having “advisory boards” for the institution and its various schools.
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3
Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. Students can view our resume resources to see examples of first-year resumes and download resume templates to work with.
This broader view of the public good aligns education more closely with the needs of society and the job market. Today’s job market demands well-rounded professionals who can navigate the complexities of the modern workforce. Her leadership consistently improves student outcomes and market positions.
As we think about our post-pandemic recovery, the rising cost of inflation, and what’s happening in public downtowns, our university, San Jose State University, one of the significant attributes of our community is being located in a downtown urban core. So there is a lot of excitement about those types of things in the tech community.
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