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March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Learn how corporate partnerships drive higher ed growth. According to Alana, there are 41.5
The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or ServicesMarketing and Operations Management (SMOM). Cornell’s School of Hotel Administration offers a BS in Hotel Administration.
And today, adult learners make up 42% of total higher ed revenue. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.
With so many options available to today’s prospective students, how can highereducationmarketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing highereducation have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
A Fundamental Rethink of the HigherEducation Business Model In the rapidly evolving landscape of highereducation, institutions must embrace educational innovation and strategic adaptation to change. This involves recognizing new realities in the academic world to stay relevant and effective.
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.
Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??? Centralize - providing a unified space for technology and services. Engage - ensuring each student is engaged. ? Academics ? Engagement ?
During my listening tour, one senior finance leader shared that they have invested in several leadership interventions to help former faculty, now administrators build their strategic thinking muscles. We also provide more hands-on support through our newly launched Financial Performance Collaborative.
During this period of high inflation, characterised by rampant housing costs and food prices, student finances are increasingly under pressure ( Dickinson, 2023 ; Peachey, 2023 ). In the absence of substantial policy reforms to student finance, this issue will remain present in the sector long after the cost-of-living crisis is resolved.
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
In our series Embracing a New Model for HigherEducation Governance, part 1 discussed raising the bar for college and university leaders. Highereducation continues to face continual transformational change , and to successfully navigate this change requires a new model of work.
Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Based on data collected by Archer Education from more than 20,000 prospective students from 2020 to 2022 who were asked, “What would you like to explore first?” But now what?
With the fall semester imminent, highereducation leaders are expecting their first-year students to enter the way they traditionally have: scratching away two layers of sunburn while they say their goodbyes to their parents or guardians as they embark on a new phase of life.
“At that time, I think there was not a particular need for the college to expand into other markets.” percent from 10 years earlier, according to data from a university spokesman and a bond statement issued in 2017 to help the college finance some campus projects. ” But enrollment has since declined. ” The U.S.
31 October · Episode 179 Beyond Ideas: Implementing Innovative Structures in HigherEducation 38 Min · By Dr. Drumm McNaughton Implementing innovative structures in highereducation is not an option; it's a necessity. President Mantella's approach is a how-to guide.
The culminating experience for the EAB Rising HigherEducation Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.
Some of these AI will be programmed to act as finance capitalists. It will ride out competitors and market downturns by having deeper pockets. The EU has already tried it on current Internet marketeers. These tactics fluctuate with the labor market for particular tasks. It will solve all its technical problems.
But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. finance, DEIJ) and hinge on unit-level buy-in and behavior. Complete the survey for your campus. Take the survey. Storytelling.
Edify is EAB’s education data and analytics solution built for highereducation. In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering.
Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. As mentioned previously, finances are the leading reason students stop out of college. Financial hardship is the #1 reason students stop out.
My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total highereducation revenue. In our survey, we asked what were the primary reasons for continuing your education?
Highereducation institutions need help improving enrollment, retention, and graduation rates. Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Realistically, this number is probably 20-30%.
The fifth and last installment in our series explores how highereducation can reflect the ever-changing landscape of society and industry to meet their needs and expectations. Highereducation’s future depends on the ability of board members and campus leaders to work together to chart a course through very turbulent waters.
EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is highereducation's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. In highereducation, there's a lot of shifts of such an office as ours reporting to the President.
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. What Every Cabinet Leader Needs to Know about AI How will AI transform highereducation? Remember: You’ll still need knowledgeable humans to check and troubleshoot output from AIs (marketing copy, computer code, etc.)
This rapid enrollment cliff prompted many community colleges to make some much-needed adjustments to improve the student experience and get back into growth mode. By design, community colleges are broad-access systems that make highereducation more accessible, affordable, and achievable for the average learner.
This ‘hollowing out’ of the labour market has led to deep and growing inequalities, polarised values and divided views about technology.”. Supporting entrepreneurs, including through better access to markets, finance and skills, “can have significant benefits for economic resilience, innovation and new job creation”. .
Based on the QS World University Rankings 2020, UK’s highereducation system leads in Europe. One can research the EU commission’s ‘Study in Europe’ initiative (that provides a platform to disperse information regarding the highereducation systems of European countries) to learn more. Journalism and communication.
Drumm McNaughton President Teniente-Matson shares insights on utilizing public-private partnerships to develop meaningful student, community, and brand experiences. Not all news in highereducation is doom and gloom. Three Takeaways for University Presidents and Boards 1.
SRHE News is now 50 issues old, covering a momentous 12 years for highereducation worldwide, but especially in the UK, and even more especially in England – an opportunity to reflect on what we thought and how we felt as it happened, and whether things seem different now. by Rob Cuthbert. No 4 The English experiment ).
Bridging Week also provides additional networking opportunities and helps communicate where certain places are on campus so they can feel empowered to make their university work for them. Madeleine then joined the HigherEducation Funding Council for England (HEFCE) as its Chief Executive in January 2014, retaining that post until March 2018.
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Yet nearly 40 million people from the age of 18-64 started highereducation and did not complete one degree.
” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. Invite the local community to campus. Offer more community-serving events. Engage the controversies.
More from UB: The 3 factors holding at-risk students back from graduating The ethical dilemma Student calls for divestment have a significant history in highereducation, and some have proved successful. ” Consequently, many prominent highereducation presidents are returning to staunchly defending institutional neutrality.
“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
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