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Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.
Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. Students can view our resume resources to see examples of first-year resumes and download resume templates to work with.
Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. tuition and fees and financing options topped a list of five things students want to know before enrolling. Financing higher education can be complex. But now what?
Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial hardship is the #1 reason students stop out. As mentioned previously, finances are the leading reason students stop out of college.
Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Arrupe employs a special financialaid officer who helps students and their families navigate the application processes, including FAFSA.
The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.
How can I finance my education? This self-serve process can be frustrating for students, and leaves community colleges vulnerable to losing students to competitors with smoother student journeys. Oftentimes, the financial sacrifice of paying for child care services leaves parents wondering if community college is a worthwhile endeavor.
Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. Students can view our resume resources to see examples of first-year resumes and download resume templates to work with.
. “Students like that it’s so convenient for them to get the materials ahead of time,” says Deborah Huebler, executive director of Auxiliary Services. Moreover, the market share of students buying course materials from the bookstore rose to 79%, increasing by 62 percentage points from the prior year, according to Huebler.
They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financialaid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.
Communicating to school stakeholders how an institution directly or indirectly invests in companies aiding Israel’s military is a tall task, thanks to the sheer complexity of their robust investment portfolios and how they’re managed. Lastly, multinational companies that provide a multitude of services can be complicit.
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