HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Tactics include career-focused blog articles, informational webinars, and customized emails.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Higher Education 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

EAB

OCTOBER 24, 2022

Colleges can make progress toward helping students feel they belong in the following ways: Hire diverse staff and faculty. They accomplish this by providing holistic support through extensive academic and wraparound services from the time the student applies to the time they walk the stage. Finally, meet your students where they are.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

DECEMBER 7, 2023

If you haven’t, I recommend checking out our most recent webinar update.) Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

AUGUST 23, 2023

Share anecdotes of how these traditions have continued to shape the lives of students, faculty, and the entire campus community. Emphasize the impact alumni can make at your institution by highlighting key support areas such as groundbreaking research, inclusive community spaces, or new academic programs.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52