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Seal of Excelencia 2024

Diverse: Issues in Higher Education

There are financial support programs, including emergency grants, technology loaner programs and device voucher support, which provide students with necessary in-time financial support. CSUSM’s inclusive hiring practices have increased Latino representation among faculty, administrators and staff.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

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Wealth and Want Part 4: Robocolleges and the Working Class Roboworkers

Higher Education Inquirer

They often employ automated systems for course content delivery, student assessment, and even faculty interaction. Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques.

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Building an Impactful Brand Voice

HEMJ (Higher Ed Marketing Journal)

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

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Top Retention Strategies for Diverse Modern Learners

HEMJ (Higher Ed Marketing Journal)

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services.

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

Prospective students can interact with current students and faculty, view online classes, and even participate in community events, all from their devices. Data-Driven Decisions: Students use data such as graduation rates, employment outcomes, and student and faculty testimonials to inform their choices.

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How to Write an Email to College Admissions Counselors

Great College Advice

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?