HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. The interests of administrators, faculty, staff, and students frequently collide. Priorities conflict. I don’t think so. Apparently not.

Marketing and Communication Services 127

Marketing and Communication Services Architecture Engineering Faculty 127

The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Diversity and Inclusion: Institutions must prioritize diversity in leadership and faculty to foster inclusivity.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “They want to be able to say what skills are important … Faculty can’t drive everything.” ” This dynamic presents challenges and opportunities for colleges.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

CAPD

APRIL 8, 2025

View the recording and access the presentation below. Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. Do employers typically request faculty recommendations? Typically, no.

Alumni 52

Alumni Engineering Medical Recruitment 52

EAB

MAY 16, 2023

The three share tips on collecting and using data to convince faculty and senior leaders to become enthusiastic partners in the effort. You both had the opportunity to share at our large EAB annual conference and present your work on a systemic approach to student success. Learn more. Transcript 0:00:12.0 It's been some time.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Management 98

Confessions of a Community College Dean

FEBRUARY 3, 2023

where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. When I moved here a dozen years ago to join the faculty at the University of Oregon, the Register-Guard was a crucial member of the community. Public service is no longer on its corporate agenda.

Hospitality 90

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 90

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. ” says Grubb.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Recruitment 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

How to Build a Digital PR Campaign for Faculty. Or maybe they simply have higher levels of faculty engagement, thus making their overall public relations more effective than yours. . Or maybe they simply have higher levels of faculty engagement, thus making their overall public relations more effective than yours. .

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

University Business

JUNE 14, 2023

We have had to change, be nimble, and be both collaborators and divergent thinkers to meet the needs of the present age. Today’s president must embrace traditional and new modalities of communicating with various audiences, including how they interact with on-campus colleagues. What have we learned from COVID?

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

EAB

AUGUST 9, 2023

All cohorts ended with presentations of the fellows’ capstone projects. Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. Below are a few of the key themes that appeared in multiple capstone projects from past participants.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. This culture is also instilled at the faculty level.

Student Services 52

Student Services Higher Education Professional Development Education 52

Confessions of a Community College Dean

FEBRUARY 10, 2023

Over the course of a single decade, core humanities disciplines have lost half their majors, which has led growing numbers of campuses to reduce the full-time, tenured faculty. The discipline now focuses more and more on the relatively recent present at the expense of the past.

Marketing and Communication Services 75

Marketing and Communication Services Faculty Administration Research 75

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

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Marketing and Communication Services Support Services Faculty Management 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And we did a good job of marketing it. Part of that was the marketing techniques we were using. We could embed, you know, presentations. But, what goes in a CLR? How are students utilizing it?

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad IT 52

Creatrix Campus

JUNE 25, 2023

Consequently, a significant skills gap has emerged, with graduates lacking the necessary competencies demanded by the job market. Enhance employability skills: It integrates skill development courses, equipping students with practical abilities for the job market.

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

The Change Leader, Inc.

APRIL 15, 2025

This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Clearly communicate the ROI of each program , expected outcomes, and total cost to help students make informed decisions. Make value transparent.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

Plenty of schools offer online programs, cost-effective degrees, individualized support, and expert faculty. These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. What does the relationship between faculty and students look like?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. The program begins with a multi-day summer orientation to instill a sense of community in its incoming first-year students.

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Marketing and Communication Services Financial Aid DEI Academic Advising 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). The report outlines a 6.9%

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Creatrix Campus

FEBRUARY 23, 2023

It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. It evaluates factors such as curriculum, faculty qualifications, educational resources, and student outcomes.

Higher Education 52

Higher Education Education Marketing and Communication Services Government 52

Teaching Matters Academic Support

OCTOBER 31, 2024

Bridging the gap: The la unch and expansion of dissertation buddies Navigating a one-year Postgraduate Taught (PGT) study in the UK presents unique challenges, especially during the dissertation or major project phase (Huang, 2007). This post is part of the Student Partnership Agreement 2024 series.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Student Engagement 52

Creatrix Campus

JANUARY 29, 2024

As we navigate this educational landscape, it's essential to grasp the trends and facts shaping the experiences of decision-makers, educators, and students alike. Recent Market Insights reveal a projection of 73.8 There's a constant faculty-student rapport, 24/7 learning, instant feedback, and notification with a modern LMS.

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Loving the fall weather, it's finally cooled down here and in the greater DMV. Matt Sheldon: Yeah, absolutely.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

Campus Groups

OCTOBER 4, 2022

Students use an engagement platform to manage their co-curricular life on campus and access student service information. Alumni use digital alumni communities to stay connected with campus , network, and support their alma mater. While serving as the central resource, a digital alumni community tracks and measures engagement.

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC. Oftentimes, the financial sacrifice of paying for child care services leaves parents wondering if community college is a worthwhile endeavor.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

The Change Leader, Inc.

JANUARY 8, 2022

As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs. Presenting nominations for new board members to the board for its consideration (as well as nominations for chair and vice-chair).

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

The Change Leader, Inc.

APRIL 11, 2023

This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. How are you communicating those career outcomes from a program page perspective?

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

Study Aborad Association

MARCH 8, 2020

We’ve put together a look at eight destinations where it is possible to design very affordable yet in-depth faculty-led programs for under $2,000 including airfare, meals, accommodation, travelers insurance, excursions, cultural activities, classes, on-ground staff and more. . Service Learning. Service Learning.

Study Abroad 52

Study Abroad Marketing and Communication Services Transportation Medical 52

EAB

MAY 23, 2023

One month later after that, in that same first semester, James, his tone has changed, even the way he communicates. DG: And so CCSSE's mission, which really supports that story that I just told, we're here to deliver those aha moments about the student experience based on insights that matter to the community college.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

The Change Leader, Inc.

OCTOBER 31, 2023

This broader view of the public good aligns education more closely with the needs of society and the job market. Today’s job market demands well-rounded professionals who can navigate the complexities of the modern workforce. Her leadership consistently improves student outcomes and market positions.

Higher Education 64

Higher Education Education Budget and Finance Management Marketing and Communication Services 64