The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

Higher Education Inquirer

MARCH 31, 2025

In many academic institutions, faculty, staff, and students often navigate strict hierarchies and narrowly defined roles, which can create significant barriers between these groups. Administrators focus on policies and data, while faculty members concentrate on teaching and research.

Higher Education Administration 40

Higher Education Administration Higher Education Administration Marketing and Communication Services 40

Teaching Matters Academic Support

OCTOBER 31, 2024

While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. Managing the transition from undergraduate to taught postgraduate study: perceptions of international students studying in the UK.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Student Engagement 72

The Change Leader, Inc.

JULY 17, 2017

That beacon helps stakeholders know what the institution stands for and the value and services it provides to its students, community, and stakeholders. Why is Higher Ed Branding and Marketing Important? Higher Ed Branding Gets into Stakeholders Brains Brand management is rooted in cognitive psychology.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

Confessions of a Community College Dean

APRIL 3, 2023

The third point decried “top-down approaches,” the fourth said shared governance with faculty was “imperiled” and the last called for a pause on “some initiatives (such as the new academic dean structure).” ” “I am one of many pretenure faculty who are leaving the college,” Bell said.

Government 122

Government Marketing and Communication Services Faculty Administration 122

EAB

AUGUST 21, 2023

They are managing and making decisions for their families, which often translates into effective leadership within student organizations, clubs, and community initiatives. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. The interests of administrators, faculty, staff, and students frequently collide. Priorities conflict. I don’t think so. Apparently not.

Marketing and Communication Services 128

Marketing and Communication Services Architecture Engineering Faculty 128

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. Respondents reported job titles including senior manager, senior director, CEO, executive vice president and human resources manager or director.

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

Creatrix Campus

JANUARY 29, 2024

The Ultimate Guide to Learning Management System Software editor Mon, 01/29/2024 - 06:47 Agenda Amidst the dynamic changes in higher education, Learning Management System software emerges as a pivotal force driving institutions toward academic excellence. What is Learning Management System Software?

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

University Business

APRIL 24, 2023

SUNY Oneonta President Alberto Cardelle invited Hartwick College to join the Regional Innovation Council to collaborate on regional issues and opportunities in healthcare and human services, business development, and employee recruitment and retention to name a few. according to an email.

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

College Forward

SEPTEMBER 22, 2023

But how are job candidates acquiring leadership skills before landing their first manager position? Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. I always tell new Catalyze coaches ‘There’s no one-size-fits-all coaching approach,’” says Olivia.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Diversity and Inclusion: Institutions must prioritize diversity in leadership and faculty to foster inclusivity.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

Higher Ed Connects: Leadership

MARCH 1, 2020

As Vice Provost for undergraduate curriculum and international affairs, I was responsible for deciding how to manage the situation with our study abroad programs in Mexico, and eventually I became the administration’s lead person working with a task force on campus to deal with the potential health crisis.

Management 52

Management Marketing and Communication Services Study Abroad Higher Education 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

Confessions of a Community College Dean

APRIL 2, 2023

based institutions in job-relevant fields like computer science, business management, public health and engineering. Unlike traditional program management, we support degree programs without managing them. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

EAB

OCTOBER 24, 2022

Colleges can make progress toward helping students feel they belong in the following ways: Hire diverse staff and faculty. They accomplish this by providing holistic support through extensive academic and wraparound services from the time the student applies to the time they walk the stage. Finally, meet your students where they are.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost? What happens after I apply?

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students can interact with current students and faculty, view online classes, and even participate in community events, all from their devices. Data-Driven Decisions: Students use data such as graduation rates, employment outcomes, and student and faculty testimonials to inform their choices.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Confessions of a Community College Dean

FEBRUARY 5, 2023

Blog: Learning Innovation Laurel Littrell is a faculty librarian at Kansas State University. Libraries can delay rehiring when necessary to use “salary savings” to manage budgets, at least in the short term. Among her many roles at KSU is Library Data Coordinator. There are many different types of designations, unions, etc.

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students. How to Implement?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. Our special guest today is Heather Speed, vice president for Student Success at Pueblo Community College. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

University Business

JANUARY 17, 2023

Institutions need to consider programs and services to help students manage feelings of anxiety, hopelessness, and stress and help them effectively communicate their needs so they don’t become a barrier as they pursue their education. . Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

The Change Leader, Inc.

APRIL 22, 2025

In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions. and international institutions.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

Confessions of a Community College Dean

MARCH 20, 2023

The plan also looked ahead; the college’s future partly hinges on managing a shift in student expectations, said Chris Rasmussen, a Gustavus alumnus and former trustee. “At that time, I think there was not a particular need for the college to expand into other markets.” ” But enrollment has since declined.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. In a recent survey of 500+ graduate enrollment managers, 68% of respondents said they have one or more unfilled position in their department. Faculty are also one of the reasons why students choose their institution.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Confessions of a Community College Dean

FEBRUARY 3, 2023

where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. When I moved here a dozen years ago to join the faculty at the University of Oregon, the Register-Guard was a crucial member of the community. Students create the community newspaper’s content.

Hospitality 92

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 92

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. 70% of institutions who participated in EAB's Talent Questionnaire indicated they have a CHRO of VP-level position. Take the survey.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

How to Build a Digital PR Campaign for Faculty. Or maybe they simply have higher levels of faculty engagement, thus making their overall public relations more effective than yours. . Or maybe they simply have higher levels of faculty engagement, thus making their overall public relations more effective than yours. .

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52