The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. However, you also want to avoid being annoying.

Admissions 252

Admissions Marketing and Communication Services Financial Aid Consulting 252

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.

Marketing and Communication Services 52

Marketing and Communication Services Industry Higher Education Management 52

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.

Education 52

Education Marketing and Communication Services Higher Education Management 52

Confessions of a Community College Dean

MARCH 14, 2023

Image: A debate over how to achieve pay parity between two groups of faculty members has left lingering tensions among professors in the Maricopa Community College District in Arizona. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour.

Faculty 98

Faculty Libraries Marketing and Communication Services Community College 98

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 94

Marketing and Communication Services Higher Education Alumni Media 94

Confessions of a Community College Dean

JANUARY 11, 2023

Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students. Darling and Deanna P.

Marketing and Communication Services 111

Marketing and Communication Services Career Services Higher Education Faculty 111

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

Confessions of a Community College Dean

APRIL 3, 2023

The third point decried “top-down approaches,” the fourth said shared governance with faculty was “imperiled” and the last called for a pause on “some initiatives (such as the new academic dean structure). ” “I am one of many pretenure faculty who are leaving the college,” Bell said.

Government 122

Government Marketing and Communication Services Faculty Administration 122

AIFS Abroad

APRIL 24, 2024

Whether you’re majoring in a field related to Community Service or Service Learning, just need to fulfill a class requirement, or are simply passionate about giving back, why not take those types of classes as you study abroad? Stellenbosch, South Africa 1.

Study Abroad 52

Study Abroad Marketing and Communication Services Architecture Social Justice 52

Higher Education Inquirer

SEPTEMBER 26, 2024

They often employ automated systems for course content delivery, student assessment, and even faculty interaction. Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques.

Marketing and Communication Services 84

Marketing and Communication Services Safety and Security Higher Education Faculty 84

EAB

AUGUST 1, 2023

How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado. The Impact DU launched a new strategy anchored on three core brand themes.

Marketing and Communication Services 52

Marketing and Communication Services IT Private Universities Research 52

University Business

APRIL 24, 2023

and other Oneonta community leaders are reevaluating their relationship with one another. Most college or university presidents to have recently taken the helm might have had a grasp of their job expectations before the turn of the decade—or even when the pandemic went into full swing. I believe that very, very deeply.”

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. It took a lot of time.

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

EAB

AUGUST 21, 2023

Student-parents face extraordinary challenges while pursuing higher education, and many institutions fail to see the value and contributions these highly motivated students bring to the campus community. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “It’s a trust-but-verify situation.”

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? How about a blog post on a complex research breakthrough, a compelling profile of a donor or engaging stories about successful alumni?

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 85

Marketing and Communication Services Support Services Admissions Financial Aid 85

College Forward

SEPTEMBER 22, 2023

Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

The Change Leader, Inc.

MARCH 11, 2025

The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. More than 70 faculty members recently co-designed new academic models, contributing to a culture where ideas move from concept to execution quickly. Secret Service while still in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. Our special guest today is Heather Speed, vice president for Student Success at Pueblo Community College. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

MAY 17, 2023

While this new type of melt may not be widespread enough to cause concern, it does speak to the severity of some of the social & emotional challenges faculty, student affairs staff, and behavioral intervention teams have found themselves dealing with over the past academic year.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Say you’re sorry.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

University Business

MARCH 8, 2024

There are currently around 190,000 Mainers with some college but no degree , a ripe pool of potential students that colleges have leveraged their marketing toward recently. In McDonnell’s previous roles at UMF in the past 13 years, he’s served as a faculty member, dean and provost.

Marketing and Communication Services 52

Marketing and Communication Services Development and Fund Raising Fundraising DEI 52

Confessions of a Community College Dean

FEBRUARY 5, 2023

Blog: Learning Innovation Laurel Littrell is a faculty librarian at Kansas State University. Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Among her many roles at KSU is Library Data Coordinator.

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

Confessions of a Community College Dean

MARCH 20, 2023

“At that time, I think there was not a particular need for the college to expand into other markets.” Image: Gustavus Adolphus College went 161 years without any graduate programs. “In the early-2010 years, we had some of our largest-enrolling classes ever in the history of the college,” she said.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

EAB

OCTOBER 24, 2022

Colleges can make progress toward helping students feel they belong in the following ways: Hire diverse staff and faculty. If your school or department lacks certain forms of diversity, invite peers from your community partner groups or other areas on campus to be a part of your hiring committees. of attending your community college?

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students can interact with current students and faculty, view online classes, and even participate in community events, all from their devices. Data-Driven Decisions: Students use data such as graduation rates, employment outcomes, and student and faculty testimonials to inform their choices.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Confessions of a Community College Dean

APRIL 7, 2023

Unlike the other three-year options that exist on the market, their proposal isn’t focused on accelerating bachelor’s degree programs but rather redesigning them to fit within three years. That means cutting off chunks of credits and building a tightly packaged curriculum with all the essentials.

Development and Fund Raising 126

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 126

Confessions of a Community College Dean

FEBRUARY 3, 2023

where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. When I moved here a dozen years ago to join the faculty at the University of Oregon, the Register-Guard was a crucial member of the community. Travel with me to my not atypical college town, Eugene, Ore.,

Hospitality 92

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 92