The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Additionally, transparent breakdowns of fees and aid can empower students to make informed decisions.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

College Forward

SEPTEMBER 22, 2023

Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Missed information: Students may miss important information about resources, deadlines, and processes if the information is not communicated clearly, or if the students do not attend orientation sessions. What support services are available? admissions, financial aid, advising) can create confusion and frustration among students.

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

DECEMBER 7, 2023

Students and families who fill out the FAFSA presume that colleges will get their information immediately and be able to make financial aid determinations. Once FAFSA data is released to us, we are committed to sharing financial aid information as soon as possible. Thanks for your patience.”

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

CAPD

APRIL 8, 2025

Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. Do employers typically request faculty recommendations? If so, any suggestions for first-year students on this please? Typically, no.

Alumni 52

Alumni Engineering Medical Recruitment 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 61

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 61

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students can interact with current students and faculty, view online classes, and even participate in community events, all from their devices. Data-Driven Decisions: Students use data such as graduation rates, employment outcomes, and student and faculty testimonials to inform their choices.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Sixty-five percent of those students say they need more information, such as details about financial aid and overall cost, to make an enrollment decision. Instead, ask those students why they didn’t choose your institution.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. Our special guest today is Heather Speed, vice president for Student Success at Pueblo Community College. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial hardship is the #1 reason students stop out. Financial Literacy: Virtual and in-person training is provided to students. Take the diagnostic to find out.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. Hampshire College has announced a major effort to reinvent its pioneering academic program, engaging its campus community and 12,000 alumni in ongoing meetings this fall and promising to publish a plan by November. Their website describes marketing to Generation Z.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

AUGUST 9, 2023

Below are a few of the key themes that appeared in multiple capstone projects from past participants. Scroll down to read about each of the capstone projects in the fellows’ own words. Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

OCTOBER 27, 2023

Online and flexible learners: Embracing the innovations that came from the forced move online during the pandemic and supporting faculty in helping these learners succeed. Financial This grouping refers to how students pay for college and its associated cost.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. The program begins with a multi-day summer orientation to instill a sense of community in its incoming first-year students.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

EAB

OCTOBER 27, 2023

Online and flexible learners: Embracing the innovations that came from the forced move online during the pandemic and supporting faculty in helping these learners succeed. Financial This grouping refers to how students pay for college and its associated cost.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52

Creatrix Campus

FEBRUARY 16, 2023

The council has also worked to attract international faculty and students to Qatar and to encourage collaboration between local and international universities. Faculty Training Committee: This committee is responsible for providing training and development opportunities for faculty.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. When it determines that students could use specific help, it connects them to corresponding on-campus resources, like the financial aid office or the career center.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. It can also increase a student’s marketability to graduate programs or potential employers.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC. Oftentimes, the financial sacrifice of paying for child care services leaves parents wondering if community college is a worthwhile endeavor.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This approach not only aids in student decision-making but also helps in building trust and credibility.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

CAPD

APRIL 29, 2024

At MIT, 80% of the Premed course requirements are covered in the GIRs (General Institute Requirements), so it is possible for any MIT student to consider the field of medicine.You can also view the MIT Prehealth recommended course list , which is based on feedback from medical schools and MIT faculty. Typically, no.

Alumni 52

Alumni Recruitment Engineering Marketing and Communication Services 52

University Business

AUGUST 6, 2024

. “Students like that it’s so convenient for them to get the materials ahead of time,” says Deborah Huebler, executive director of Auxiliary Services. “Faculty like it because they know their students can learn from day one.”

Marketing and Communication Services 105

Marketing and Communication Services Nonprofit Organizations Financial Aid Finance 105

EAB

OCTOBER 24, 2023

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 9, 2023

Zirkel and Marcus also discuss low-cost customer service best practices from the private sector that community colleges can implement to deliver a better educational experience for their students. EAB · Do Community Colleges Need an “Intervention?” But some community colleges have managed to do it. No, it isn't.

Community College 84

Community College Financial Aid Marketing and Communication Services Higher Education 84

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. After finding this was happening, campus leaders had CCD more closely align the course objectives at the two other universities or had faculty identify all of the course learning objectives with an equivalency of transfer and credit.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

University Business

APRIL 23, 2024

In 1987, a two-year campaign by University of South Florida students and faculty calling for the end of institutional support for companies with direct ties to apartheid-era South Africa led to their successful divestment, Tampa Bay Times reports. Lastly, multinational companies that provide a multitude of services can be complicit.

Financial Aid 105

Financial Aid Marketing and Communication Services Student Financial Aid Finance 105

Edu Alliance Journal

MAY 31, 2022

But if the student is looking at studying in Western Europe, Canada, the United States the instructional style will be more dialectic, with give and take between students and faculty. The reputation of individual faculty members also matters. In addition to the factors above, there are other considerations for prospective students.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40