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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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Microcredentials confuse employers, colleges and learners

Confessions of a Community College Dean

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “They want to be able to say what skills are important … Faculty can’t drive everything.” “It’s a trust-but-verify situation.”

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2025 CAPD FAQs for Family & Supporters

CAPD

Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. Do employers typically request faculty recommendations? If so, any suggestions for first-year students on this please? Typically, no.

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New graduate program at Gustavus Adolphus College

Confessions of a Community College Dean

“At that time, I think there was not a particular need for the college to expand into other markets.” percent from 10 years earlier, according to data from a university spokesman and a bond statement issued in 2017 to help the college finance some campus projects. ” But enrollment has since declined.

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3 competencies that take a chief human resource officer from tactical to strategic

EAB

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. finance, DEIJ) and hinge on unit-level buy-in and behavior. Complete the survey for your campus. Take the survey. Storytelling.

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How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

Marketing and Recruitment Expanding enrollment in UCF’s nursing programs involves a robust marketing and recruitment strategy that starts with a deep understanding of UCF’s nursing student body. We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel.