HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Creatrix Campus

OCTOBER 3, 2023

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Lack of follow up is detrimental, and research shows that mail and email follow up are important to prospective students.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

University Business

AUGUST 10, 2023

The next student cohort experienced a unique set of challenges from a decade past. Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. University of St.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

Campus Groups

JULY 26, 2022

They help establish better communication and engage students. Today’s college students are almost exclusively digital natives. Mobile apps reportedly contribute to higher rates of student engagement, retention, and success. Events listing and calendar filtering, including a “My Events” view.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Administration Media 52

Teaching Matters Academic Communities

JULY 27, 2023

Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Professional Services Student Engagement 52

Teaching Matters Academic Support

OCTOBER 31, 2024

One significant change was the timing of events. For instance, students at School of Economics have exams in May, whereas students at MHSES typically begin drafting their dissertations around that time. To accommodate this, we rescheduled our events to better align with the students’ academic calendars.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Higher Education 52

Campus Groups

OCTOBER 4, 2022

Succeed One-stop shop for Engagement For higher education institutions, having a centralized platform to manage engagement is critical. Students use an engagement platform to manage their co-curricular life on campus and access student service information.

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

Experiential Learning Depot

APRIL 27, 2023

Entrepreneurship was one of many events at the competition that our students could sign up to compete in. I spent the next 10 years observing student business ideas at this competition, which I'm grateful for because I had absolutely zero idea how to start my own business at that time let alone teach young entrepreneurs how to do it.

Marketing and Communication Services 52

Marketing and Communication Services Management Media Research 52

Creatrix Campus

JULY 5, 2024

Students who got academic counseling were 20% more likely to report greater levels of engagement and satisfaction with their educational experience. This has been proved right according to the National Survey of Student Engagement (NSSE). times more likely to improve their academic performance than those who don't.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

Creatrix Campus

MARCH 12, 2024

Data-Driven Decision Support: Student Information Systems offer insights for strategic decisions. Facilitators of Communication: SIS enables seamless communication among stakeholders. Guiding Academic Pathways: Student Information System assists in guiding students and advisors through academic choices for personalized pathways.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

EAB

MAY 16, 2023

You both had the opportunity to share at our large EAB annual conference and present your work on a systemic approach to student success. And I know firsthand a lot of folks said this was such a highlight of the event. How will students know about it? And so that goes back to what Naomi was talking about, marketing it.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

Confessions of a Community College Dean

MARCH 10, 2023

We build relationships primarily with our students, but also it’s a framework that we use to build relationships with one another.” ” Cuevas sees both student engagement and advising-team morale as relatively low post-pandemic. “We do outreach almost weekly but not more than once a week.”

Student Engagement 106

Student Engagement Academic Advising Marketing and Communication Services Community College 106

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Support Services Libraries 52

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98