The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.

Education 52

Education Marketing and Communication Services Higher Education Management 52

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

In the movie “Groundhog Day,” Phil Connors knew what it was like to experience life as an endless series of tedious events that recur in the same way day after day. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 93

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 93

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr. Dr. Erika D.

Marketing and Communication Services 333

Marketing and Communication Services Financial Aid Faculty Recruitment 333

PUC

JUNE 25, 2024

The mission is to reach out to communities in the Pacific Union Conference and minister to them through praise, worship, and the word of God, by uplifting their spirits and letting them know that PUC is supporting them. Through Connect, we want to create a New Jerusalem, a new community that flows in many places.”

Marketing and Communication Services 111

Marketing and Communication Services Consulting Campus Ministry IT 111

Confessions of a Community College Dean

MARCH 1, 2023

Image: Connecting students and alumni can be challenging, especially for a school with a widely dispersed population, but Grinnell College is closing the gap between its graduates and current students by hosting short virtual networking events. Requiring alumni to register first also drives students to register, Peltz shares.

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

University Business

MARCH 31, 2025

With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. The solution isnt just providing more student support services but creating environments that actively foster student connection, wellness, and mental health.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Experiential Learning Depot

APRIL 3, 2023

Fundraising where students can get involved provides opportunities to build essential life skills such as marketing, communication, teamwork, budgeting, conflict management, and organizational skills. People are more likely to buy when they can see the effort put in or the service provided is student-led. Kids love fundraising!

Fundraising 98

Fundraising Marketing and Communication Services School Store Food 98

Confessions of a Community College Dean

JANUARY 11, 2023

Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students. Darling and Deanna P.

Marketing and Communication Services 108

Marketing and Communication Services Career Services Higher Education Faculty 108

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

College Forward

SEPTEMBER 22, 2023

Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

EAB

MARCH 10, 2023

The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys. However, these channels are often managed by different teams and disconnected technologies. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

AIFS Abroad

DECEMBER 2, 2022

As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. From going to London’s famed theater district and sporting events to exploring Stonehenge and medieval castles, there is something for everyone. Intern Abroad in England.

Study Abroad 97

Study Abroad Marketing and Communication Services Architecture Finance 97

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 85

Marketing and Communication Services Support Services Admissions Financial Aid 85

Campus Groups

NOVEMBER 29, 2022

Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

University Business

APRIL 4, 2024

While many colleges may already have dedicated student support initiatives, they can be bad about communicating them to the public, undermining the public’s perception of their fundraising goals, said EAB senior director Dr. R. The service allowed them to connect with each other and with the institutions seamlessly upon graduation.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students can interact with current students and faculty, view online classes, and even participate in community events, all from their devices. This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

Marketing and Communication Services 98

Marketing and Communication Services Academic Advising Career Services Campus Activities 98

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative. While the live workshop has passed, you can request a recording or perhaps catch us at a future event.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

EAB

FEBRUARY 3, 2023

For enrollment teams, there is limited effort, time, and money that can be spent on events and outreach, so it’s natural to ask whether virtual options should go the way of masks and hand sanitizer: the right answer for certain people and certain situations, but not nearly as ubiquitous as they were in the recent past.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

University Business

AUGUST 10, 2023

Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. Get students face-to-face In-person event attendance has risen by 38%, according to EAB, illustrating students are ready to engage face to face. University of St.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Guests who attended open houses, or other campus events. Referrals from social services agencies and community-based organizations.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

MAY 17, 2023

3 The Impact of Inflation and Higher Cost of Living on Students, Faculty, and Staff Geopolitical tensions, higher borrowing costs, and market volatility have created a toxic environment for everyone’s personal finances – with soaring costs for staples, housing, and energy. Gaps of Concern: Where is Diversity, Equity, and Inclusion?

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

AIFS Abroad

MAY 28, 2024

Instead of interning and taking coursework at the same time, he kicked off his experience down under as a Marketing & Community Management intern in the weeks before his course load officially began at the University of Sydney. “I decided to undergo a marketing internship even though it is not one of my majors.

Study Abroad 95

Study Abroad Finance Marketing and Communication Services Architecture 95

EAB

JULY 27, 2023

To combat this, institutions need to communicate and establish the value of being a student at their institution and what a student can gain from obtaining a degree. Why You're Worth It: Nine Lessons on Communicating Your Value Proposition Tip: Establish the culture of philanthropy early in the student experience.

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness. The challenges won’t be confined to January, unfortunately.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. Encourage Family Involvement. Let’s turn to the data.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

AUGUST 9, 2023

If we could engage those alumni and hold special events for them, maybe this would help increase our alumni giving percentage. Our office is always looking for ways to be more creative and connecting with alumni, so creating this project allowed our office an opportunity to reach alumni in different ways than what we have tried previously.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52