HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization, optimization, and segmentation.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

The Change Leader, Inc.

APRIL 15, 2025

April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. GallupLumina data shows why trust in higher ed is decliningand what colleges must do to regain credibility, relevance, and workforce alignment.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

Confessions of a Community College Dean

MARCH 1, 2023

Image: Connecting students and alumni can be challenging, especially for a school with a widely dispersed population, but Grinnell College is closing the gap between its graduates and current students by hosting short virtual networking events. Requiring alumni to register first also drives students to register, Peltz shares.

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

Marketing and Communication Services 111

Marketing and Communication Services Career Services Higher Education Faculty 111

University Business

MARCH 31, 2025

Psychological challenges are no longer a marginal concern; they are a defining issue in higher education. With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. These areas support spontaneous connections, socializing, and collaborative activities.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

EAB

MARCH 10, 2023

The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys. However, these channels are often managed by different teams and disconnected technologies. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Management Media 98

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Creatrix Campus

JULY 5, 2024

Guiding Students to Overcome Barriers To Student Success In Higher Education With Career Counseling editor Fri, 07/05/2024 - 05:56 Student Success Header Menu White 1NoneFooter base 1Blog Style 1Right Team CreatrixOff Introduction 60% of college students don't finish their degrees in six years, as you may have seen.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

Campus Groups

NOVEMBER 29, 2022

Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

Marketing and Communication Services 98

Marketing and Communication Services Academic Advising Career Services Campus Activities 98

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Campus Sonar

JUNE 27, 2024

The conclusions are predictable, and so is the response; a defense of higher education as it always has been, often putting the blame on the public who just doesn’t get why it’s so important. In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

University Business

AUGUST 10, 2023

With the fall semester imminent, higher education leaders are expecting their first-year students to enter the way they traditionally have: scratching away two layers of sunburn while they say their goodbyes to their parents or guardians as they embark on a new phase of life. University of St.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

JULY 27, 2023

On top of the financial burden, shifting perceptions of the value of higher education are also impacting their desire to engage with your institution. Roadblock #1: The diminishing view of the value of higher education. What is digital marketing and how can you use it to excel your annual giving program?

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

EAB

AUGUST 9, 2023

If we could engage those alumni and hold special events for them, maybe this would help increase our alumni giving percentage. Learn more about the program and future cohorts. Get Started Reflections These initiatives helped significantly with our alumni engagement and fundraising efforts.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Teaching Matters Academic Support

OCTOBER 31, 2024

One significant change was the timing of events. To accommodate this, we rescheduled our events to better align with the students’ academic calendars. Additionally, we introduced new events tailored to the students’ learning cycles. This year, around 25 students in the School of Economics participated in DB events.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Student Engagement 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. Encourage Family Involvement. Let’s turn to the data.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

FEBRUARY 21, 2023

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. Been participants in the program, so they're working towards their own success, but they're also really leading the charge and paying it forward for a more equitable future in higher education.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

Campus Groups

JULY 26, 2022

Campus mobile apps are a must for higher education institutions! They help establish better communication and engage students. Mobile apps reportedly contribute to higher rates of student engagement, retention, and success. Events listing and calendar filtering, including a “My Events” view.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Administration Media 52

Campus Groups

OCTOBER 4, 2022

It helps students, alumni, and higher education institutions: ?Connect Succeed One-stop shop for Engagement For higher education institutions, having a centralized platform to manage engagement is critical. Alumni use digital alumni communities to stay connected with campus , network, and support their alma mater.

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

Campus Groups

AUGUST 2, 2022

Host Key Events. In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. Host Key Events Events serve an educational and social function.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

EAB

JULY 7, 2023

Survey of College and University Presidents In 2021, Inside Higher Education reported that 91% of presidents stated their top priority was to cultivate new donor bases. Annual giving must mirror the retail marketing experience that alumni and donors have come to expect by meeting them where they are with personalized messages.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

The Change Leader, Inc.

JUNE 27, 2023

Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Education Industry 52

Parchment

JANUARY 28, 2025

In the bottom line, what we know is that if I put the learner in the center first, right, is that people are coming to learning, education, and training programs, higher education, because they need to gain skills. And so they want to be able to reach new markets.

Education 52

Education Manufacturing Marketing and Communication Services Industry 52

University Business

APRIL 20, 2023

While considering future employers, Gen Z prefers face-to-face communication in the interview process, with peers, and more. And while this portion of the book focuses on the work environment, there is no reason to believe that this doesn’t translate to every aspect of a young adult’s life including their experience with higher education.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Libraries Library Services 52

Campus Sonar

JULY 13, 2022

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Marketing leaders can help guide and mold the presidential approach to social media. In fact, sometimes marketers and communicators in this situation feel pressure to keep up with their president.

Media 52

Media Marketing and Communication Services Management Digital Media 52

Creatrix Campus

MARCH 12, 2024

As key stakeholders in higher education, you understand the pivotal role that comprehensive student data management and strategic academic advising play in unlocking student success. Facilitators of Communication: SIS enables seamless communication among stakeholders. Facilitating holistic development and success.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. You need an easy-to-use way to automate high volumes of data from various digital platforms, direct communications, and events. Has our school marketing performed as planned? The undergraduate enrollment rate fell 9.4%

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

EAB

DECEMBER 7, 2022

Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student support services,” said EAB President of Technology, Scott Schirmeier. This can include participation in collaborative events, prospect-facing marketing opportunities, crediting EAB at industry conferences, etc.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98