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By the time the mid-1980s rolled around, Stout was tasked with developing a strategic enrollmentmanagement plan for Harford. Its not just the classroom; you need to have the supportservices, she says. Additionally, there are webinars throughout the year that focus on different initiatives.
Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.
She has developed and shared manuals, working papers, articles, and books related to undergraduate research, performance measurement, randomized-control trials, and other evaluation methods, as well as conducted webinars and workshops on topics such as evaluation, performance measurement, and success in education beyond high school.
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