Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40

Recruitment Financial Aid Admissions Enrollment Management 40

EAB

OCTOBER 24, 2023

I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. In fact, financial aid, cost of attendance and online support services were of primary importance to prospective students.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Edu Alliance Journal

MAY 31, 2022

May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. They are unaccustomed to the cultural norms in other countries.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40