Diverse: Issues in Higher Education

AUGUST 22, 2024

Haywood, vice president for student affairs and enrollment management at Johnson C. assistant vice president for enrollment management and student success operations and acting director of undergraduate admission and recruitment at Morgan State University, said parents ask about the value a degree holds.

Marketing and Communication Services 182

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 182

Diverse: Issues in Higher Education

APRIL 8, 2024

Joshua Reda, NCC’s director of housing, recruitment and conferences, says current interest is strong. Impact “As of 2020, students who live on campus, their [three-year] graduation rate is 4% higher than the students who do not live on campus,” says Andrew Morong, dean of enrollment management at CMCC.

Community College 334

Community College Grants and Contracts Food Housing Services 334

University Business

JULY 15, 2024

Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. Privacy and data safety concerns.

Enrollment Management 111

Enrollment Management IT Recruitment Staff Development 111

EAB

AUGUST 1, 2023

Blogs 4 Things You Need for a Successful Graduate Enrollment Management Plan My colleagues at EAB have conducted several surveys to learn about the state of graduate enrollment management over the past few months, and the results have been revealing.

Enrollment Management 52

Enrollment Management Management Healthcare Recruitment 52

EAB

OCTOBER 14, 2022

6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. These scans typically address questions related to recruitment , retention, and revenue.

Enrollment Management 52

Enrollment Management Management Financial Aid Program Development 52

Campus Sonar

DECEMBER 17, 2024

Traditional research methods such as focus groups, interviews, surveys, and audience panels, often carry inherent biases and assumptions that impact the data collection process. Perception is shaped by human feelings and opinions, and is dynamic in nature. The data is believable because its real and quantifiable.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

EAB

DECEMBER 5, 2022

EAB’s Adult Learner Recruitment and University Research teams surveyed 64 university executives, including presidents, provosts, vice provosts, and vice presidents of enrollment management, in summer 2022. Respondents identified “limited budget” as the second-most common barrier to enrollment growth.

Educational Programs 98

Educational Programs Recruitment Education Enrollment Management 98

University Business

DECEMBER 8, 2022

CRM, for those who don’t know, stands for customer relationship management, and it can be critical to successful recruitment and enrollment. The CRM project came about after the nonprofit began researching the biggest administrative needs at HBCUs and looked into using educational technology as a tool for social mobility.

Admissions 143

Admissions Recruitment Management Administration 143

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

SEPTEMBER 14, 2023

Especially post-pandemic, students are arriving at school needing more intense support than ever before, and it is important to us to give them every opportunity to succeed,” said Jay Jacobs, Vice Provost for Enrollment Management at The University of Vermont. “We Learn more at eab.com.

Recruitment 59

Recruitment Administration Media Enrollment Management 59

Confessions of a Community College Dean

FEBRUARY 7, 2023

While building a 15-year foundation in admissions and enrollment management, Williams found herself engaging with students long after they had enrolled, which naturally expanded to helping them successfully navigate campus. A: I always felt this responsibility for each student I recruited to the university.

Enrollment Management 98

Enrollment Management Professional Development Recruitment Management 98

Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40

Recruitment Financial Aid Admissions Enrollment Management 40

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Here are three key insights for enrollment leaders about recruiting this new generation of students. For example, today’s students are beginning their college research later than their predecessors did. In 2023, only 40% of students had started researching by that point.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

DECEMBER 20, 2022

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. Explore our research on adult learner motivations and behaviors. Finding and attracting career switchers.

Recruitment 52

Recruitment Career Counseling Industry Enrollment Management 52

EAB

SEPTEMBER 20, 2023

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

EAB

DECEMBER 6, 2022

We know that graduate students often enroll to gain the skills and knowledge necessary for bigger and better professional opportunities. Our researchers analyzed job postings data nationwide to determine the top 50 most in-demand skills for professionals with a master’s degree. Struggling to set graduate enrollment goals?

Budget and Finance Management 98

Budget and Finance Management Finance Management Recruitment 98

eLiterate

DECEMBER 1, 2022

It turns out that only top-tier universities take advantage of the opportunity to recruit international students at a time when more of the world is looking for a US college degree. They can also partner with their four-year universities that have budgets to build recruitment engines. The next webinar will be on international students.

Recruitment 64

Recruitment Enrollment Management Community College Engineering 64

Confessions of a Community College Dean

MARCH 21, 2023

Researchers with Lightcast, a labor market analytics firm, found four-year public universities and larger institutions, whether public or private, are more likely to see new degree programs prosper, according to an analysis of federal data on degree conferrals. It also noted a success rate of 36.4 percent, ahead of the 29.2

Engineering 104

Engineering Recruitment Higher Education Research 104

University Business

JULY 18, 2024

Recruitment strategies remained stagnant, operating under the assumption that the well would never run dry. Even when online schools and for-profit institutions entered the market, the core recruitment approach didn’t change—it simply became a race to be the first or the loudest.

IT 98

IT Recruitment Admissions Financial Aid 98

The Change Leader, Inc.

MARCH 18, 2025

Max shares insights into how higher ed leaders can improve marketing ROI , differentiate their programs, and shift from reactive recruitment to strategic, data-informed planning that supports sustainable enrollment growth. Simple decisions like how a program is named can have a major impact. Drumm McNaughton: Oh, wait a minute. [00:02:07]

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

Diverse: Issues in Higher Education

JANUARY 12, 2025

Words of wisdom/advice for new faculty members: Research should be serving a greater good. Doing research for the sake of research is great, but it's even better when we are able to leverage that into making some type of transformative change. Tenured: No Age: 35 Education: B.A., Journalism; M.A., Rhoades, University of Arizona.

Recruitment 299

Recruitment Higher Education Industry Research 299

Campus Sonar

JUNE 17, 2024

With the demographic shift and many other changes happening on higher ed campuses, leveraging graduate enrollment as a campus growth opportunity is top of mind for many. Many enrollment managers face unrealistic goals and growth, unless they’re a larger campus that has an easier time leveraging grad programs to drive financial stability.

Enrollment Management 64

Enrollment Management Industry Financial Aid Research 64

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

This unique partnership model focuses on capacity building through organizational development, market research, and custom-fit marketing, recruitment, and retention solutions. If you have robust creative capacities, we’ll work with you to create assets for enrollment campaigns.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

University Business

JUNE 5, 2023

While some institutions have launched innovative approaches to enrollment, aligned academic programs to skills needs and boosted faculty recruiting and retention strategies, many others are far behind. Talent management becomes a strategy The Great Resignation affected industry and higher education alike.

Higher Education 94

Higher Education Education Enrollment Management Management 94

EAB

AUGUST 9, 2023

Blogs Exploring the impact of high school course rigor on student success in college August 9, 2023 Mary Venezia Chief of Staff, Enrollment Management, University of Arizona The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Enrollment Management 52

Enrollment Management Admissions Higher Education Management 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 29, 2023

Many universities face a significant enrollment gap, which can lead to lost revenue over time, while many employers face a serious talent gap, which can impact their bottom lines. Discovery and market research can establish the foundation of a partnership between a university and an employer. Work with an enrollment management partner.

Higher Education 65

Higher Education Education Industry Enrollment Management 65

Confessions of a Community College Dean

FEBRUARY 16, 2023

But offering dual-enrollment courses comes at a cost for many community colleges because of discounted tuition rates for high school students and extra expenses associated with these courses, among other financial challenges, according to a new working paper by the Community College Research Center at Columbia University’s Teachers College.

Community College 113

Community College Budget and Finance Management Financial Aid Banking 113

EAB

MAY 22, 2023

The dashboards include templatized reports, metrics, and key performance indicators (KPIs) based on EAB research and experience with hundreds of institutions so that partners need not start from scratch. Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

DECEMBER 7, 2022

In our new survey , 100% of university presidents and provosts identified grad and adult learner enrollment as a high or moderate priority. More than half of survey respondents said enrollment targets for their graduate and adult-serving programs have increased since the start of the pandemic. Survey Methodology. November 14, 2022.

Recruitment 52

Recruitment Enrollment Management Management Educational Programs 52

EAB

SEPTEMBER 11, 2023

To better understand how students are choosing which programs to apply to—and ensure our partners are equipped to meet their needs—our Adult Learner Recruitment team recently surveyed more than 3,800 prospective graduate, online, and adult students. Here’s what we learned. On average, surveyed students applied to 2.24

Financial Aid 59

Financial Aid Recruitment Admissions Healthcare 59

EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners. Ready to find out more?

Alumni 52

Alumni Libraries Recruitment Insurance 52

EAB

FEBRUARY 20, 2023

Resource If you are considering reviewing your talent strategy our Employee Recruitment & Retention Center can equip you with tools, resources, and best practices. Standardized advising strategy You may have experimented with different advising models over the past three years or had plans for advising innovations that were sidelined.

Community College 52

Community College Recruitment Management Enrollment Management 52

EAB

APRIL 13, 2023

We also saw important differences by institution control: 59% of private institutions said they did not meet their enrollment goals, compared to 42% for public institutions. Our research also found that the smaller the institution, the less likely they were to meet their net tuition revenue goals.

Recruitment 52

Recruitment Enrollment Management Management Support Services 52

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. get your copy.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

AUGUST 25, 2023

Our K-12 researchers track down answers to each question using a combination of proprietary research, external publications like academic journals, and consultation with EAB’s subject matter experts—all in 10 days or less. We found several categories of research were requested most often within this topic area: Human resources.

Professional Development 52

Professional Development Recruitment Management Faculty 52

EAB

NOVEMBER 14, 2022

Struggling to set graduate enrollment goals? Like my enrollment management colleagues, I have spent many sleepless nights turning over enrollment numbers in my head. Setting grad enrollment goals comes with its own set of challenges. Explore more takeaways from our survey of 1,200 enrollment leaders.

Enrollment Management 52

Enrollment Management Recruitment Management Faculty 52