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That quote from Jack Welch, American business executive and writer, has stuck with Dr. Juan Alexander, associate vice president for enrollmentmanagement at Norfolk State University (NSU), a Historically Black College and University (HBCU) in Virginia.
Associate Vice Chancellor for EnrollmentManagement Marcio Moreno said that although ECSU already offered three other methods for application, families and future students were inquiring about whether or not they could apply through the Common App. ECSU has seen its applications grow by 20% since the 2022 application season.
As the ruling affects the admissions process and not the recruitment process, Dr. Anthony E. Jones, vice president of enrollmentmanagement and student experience at Bethune-Cookman University, said that HBCU enrollment should be fine, for the moment. But the current political environment is troubling, he said.
However, one private liberal arts school has transformed its enrollment strategy by bucking its traditional paradigm. “We were built as a single product institution that only knew how to recruit freshmen,” says Melik Khoury, president of Unity Environmental University since 2016.
Cost is always important to families, but it may surprise some institutions to learn how important things like campus safety or streamlining the application process can be to a prospective student, said Madeleine Rhyneer, EAB vice president of consulting services and dean of enrollmentmanagement.
noa’s Native Hawaiian population has grown tremendously since the 1990s, and doubled between 2007 and 2020, thanks to deliberate efforts to recruit and retain these students, said Dr. Willy Kauai, director of Native Hawaiian student services at UH M?noa. Dr. Nikki Chun, vice provost for enrollmentmanagement at UH M?noa.
Respondents reported a $912,000 average total budget for graduate and online enrollmentmanagement. For example, institutions that met their enrollment goals tended to be those that outsourced or shared responsibility for programmatic market research, recruitment marketing and SEO with an outside vendor.
She’s also charged with developing strategies to recruit and retain KSU students, faculty and staff members. Before joining the University of Wisconsin, she was the interim executive director for the United Negro College Fund’s Institute for Capacity Building and director of its EnrollmentManagement Program.
Enrolling Native students in TCUs is often more difficult than enrolling non-native students in mainstream schools. Recruitment in Indian country is not as simple as recruiting in a city where you can in one day hit five high schools,” said Dr. Charles M.
However, in developing media and recruitment campaigns, colleges and universities can partner with marketing companies, and social media influencers, to increase the visibility of successful African American men in academia and professional fields can inspire and motivate younger generations.
The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College. According to Bernard, social is an important part of Morehouse’s recruiting strategy. That’s something that our students communicate,” he said.
The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College. According to Bernard, social is an important part of Morehouse’s recruiting strategy. That’s something that our students communicate,” he said.
Resource Allocation: Understand the investment needed to recruit and retain diverse faculty. . ✓ Leadership Accountability: Understand how to implement and track diversity goals at the institutional level. Pipeline Development: Learn systematic approaches to diversifying the academic talent pipeline.
Gil Rogers, founder and CEO of GR7 Marketing, joins Dr. Drumm McNaughton to share insights on the evolving nature of enrollment processes and how AI can address key challenges facing higher education recruitment and admissions.
Haywood, vice president for student affairs and enrollmentmanagement at Johnson C. assistant vice president for enrollmentmanagement and student success operations and acting director of undergraduate admission and recruitment at Morgan State University, said parents ask about the value a degree holds.
Taken together, these factors have stoked fears among higher ed institutions and enrollmentmanagers of a looming enrollment cliff. Indeed, higher ed institutions that have pivoted to a digitally driven, outcome-focused business model are seeing their enrollment numbers rise. What Are the 4 E’s of EnrollmentManagement?
Many higher education marketing and enrollmentmanagement teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. Privacy and data safety concerns.
Blogs 4 Things You Need for a Successful Graduate EnrollmentManagement Plan My colleagues at EAB have conducted several surveys to learn about the state of graduate enrollmentmanagement over the past few months, and the results have been revealing. July 28, 2023 Didn’t meet your graduate enrollment goals?
Faculty Excellence: Master innovative recruitment approaches that ensure collaborative mindsets and industry experience. Industry Integration: Understand strategies for embedding industry certifications and real-world expertise into curriculum design.
6 elements of an effective graduate enrollmentmanagement plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. These scans typically address questions related to recruitment , retention, and revenue.
Joshua Reda, NCC’s director of housing, recruitment and conferences, says current interest is strong. Impact “As of 2020, students who live on campus, their [three-year] graduation rate is 4% higher than the students who do not live on campus,” says Andrew Morong, dean of enrollmentmanagement at CMCC.
23 January · Episode 191 Increase Graduate School Enrollment through Strategic EnrollmentManagement 40 Min · By Dr. Drumm McNaughton Strategic enrollmentmanagement (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
EAB’s Adult Learner Recruitment and University Research teams surveyed 64 university executives, including presidents, provosts, vice provosts, and vice presidents of enrollmentmanagement, in summer 2022. Struggling to set graduate enrollment goals? 2 emerging law school recruitment challenges – and how to address them.
While building a 15-year foundation in admissions and enrollmentmanagement, Williams found herself engaging with students long after they had enrolled, which naturally expanded to helping them successfully navigate campus. A: I always felt this responsibility for each student I recruited to the university.
Especially post-pandemic, students are arriving at school needing more intense support than ever before, and it is important to us to give them every opportunity to succeed,” said Jay Jacobs, Vice Provost for EnrollmentManagement at The University of Vermont. “We
How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. 2 emerging law school recruitment challenges – and how to address them. Finding and attracting career switchers.
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.
Blogs Are you prepared to recruit ‘Gen P’? Here are three key insights for enrollment leaders about recruiting this new generation of students. DOWNLOAD THE FULL REPORT ON RECRUITING ‘GEN P’ Insight #3: Students are academically underprepared. April 5, 2023 The post Are you prepared to recruit ‘Gen P’?
CRM, for those who don’t know, stands for customer relationship management, and it can be critical to successful recruitment and enrollment. HBCUs are getting an admissions boost from a top-notch CRM system acquired through a nonprofit initiative to level the playing field in higher ed technology.
2 emerging law school recruitment challenges – and how to address them. In the last 20 years, law school enrollment has been anything but consistent. And in 2021 – due in part to the pandemic, political shifts, and LSAT exam delivery changes – law school enrollment and median LSAT scores spiked. October 25, 2022.
College leaders interested in recruiting traditional-age students may be trying to understand how these cohorts may differ from those who came before them, thanks to disruptions from the pandemic. “The things that they’re looking for are fundamentally the same.”
Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
Anthony Jones, vice president of enrollmentmanagement and student experience at Bethune-Cookman University, is also confronting this reality. Schools with a successful track record with corporate partnership, King wages, can be leveraged by enrollment offices to recruit strong high school prospects.
Were engaging with the Vice Provost for Strategic Initiatives, Chief of Staff for EnrollmentManagement Services, and college teams to deliver custom insights and develop action plans to maximize current resources and grow capabilities. Stakeholder engagement Leverage human-centric strategies to support revenue growth.
Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollmentmanager is challenging, but now it's even harder than before.
Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollmentmanager is challenging, but now it's even harder than before.
Temple at large will need to be more thoughtful about not just recruitment of new students, but also the student success aspect of enrollmentmanagement, and how we really support students from one semester to the next, from one year to the next onwards to graduation,” said Jose Aviles, vice provost for enrollmentmanagement.
campuses and the challenges in recruiting them. Guidance for university leaders on focusing recruitment efforts and leveraging data-driven insights. . Guidance for university leaders on focusing recruitment efforts and leveraging data-driven insights. universities to support and attract international students.
Enrollmentmanagement is a crucial aspect of higher education that helps institutions attract and retain students, ensure financial stability, and promote sustainability. With a shared vision in mind, the sharing of complex knowledge related to strategic enrollmentmanagement can occur.
.” Heil adds that these headache delays will significantly affect colleges’ and universities’ yield seasons, the period when students select to enroll at a particular institution. “For campuses feeling less prepared, it could mean a rocky spring and summer months.”
Need Blind Admission Policies and “EnrollmentManagement” Generally, the Admissions and Financial Aid offices are operated separately, but usually the two are overseen by a Dean or Vice-President of “EnrollmentManagement,” or some such title.
It turns out that only top-tier universities take advantage of the opportunity to recruit international students at a time when more of the world is looking for a US college degree. They can also partner with their four-year universities that have budgets to build recruitment engines. The next webinar will be on international students.
Struggling to set graduate enrollment goals? 2 emerging law school recruitment challenges – and how to address them. What can big consumer brands teach graduate and adult enrollment leaders? 6 elements of an effective graduate enrollmentmanagement plan—and why you need to build one. Here’s our step-by-step guide.
Recruitment strategies remained stagnant, operating under the assumption that the well would never run dry. Even when online schools and for-profit institutions entered the market, the core recruitment approach didn’t change—it simply became a race to be the first or the loudest.
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