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Colleges Are More Than Just an Education but a Capital Investment into Our Future

Diverse: Issues in Higher Education

What Murray Sperber described in his bestseller Beer and Circus in 2001 is every bit as true today: the academic enterprise is decentered, and the quality of housing amenities, the robustness of student life programming, and the quality of an institution’s athletic teams are primary drivers of undergraduate enrollment.

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Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

A crucial place to communicate that sense of belonging is on social media. HBCU seekers were 10% more likely than non-seekers to have interacted with a college on social media and were almost 20% more likely to be open to social media ads from colleges.

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Report: Students Interested in HBCUs Have Unique Wants

Diverse: Issues in Higher Education

A crucial place to communicate that sense of belonging is on social media. HBCU seekers were 10% more likely than non-seekers to have interacted with a college on social media and were almost 20% more likely to be open to social media ads from colleges.

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HBCUs take note: 4 ways to sustain enrollment following post-pandemic boom

University Business

billion injection in federal funds for COVID relief efforts and a slew of mind-boggling donations from the likes of Mackenzie Scott , HBCUs emerged from the pandemic as a Cinderella story of sorts: enrollment boomed, retention increased and their cultural relevance exploded. After a $5.2

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Unleash the Chatbots! AI for Retention

Higher Ed Connects: Technology

“It became apparent to us that while colleges were investing so much in student support resources, students were not really given a voice, and reaching out to the right people for help at school was surprisingly intimidating and hard,” says Carolina. The Grand Campus-Student Disconnect. Vice President for Student Life, Mount St.

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CMOs Pushing Boundaries and Seeing Results

Campus Sonar

We’re looking at our many audiences and then working across the institution with departments like Enrollment Management, Student Affairs, Athletics, and Alumni to ensure the brand is woven into everything we do and that we’re leaving lasting impressions no matter what environment someone experiences the brand in.