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Adult learners: Who they are & what they want from college

EAB

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

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Busting Roadblocks in the Community College Enrollment Cycle

HEMJ (Higher Ed Marketing Journal)

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost?

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Ideally, you can offer an incentive for students to enroll at the earlier deadline, such as, “This is the recommended deadline to ensure your first pick of classes” or “first pick of housing.” Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

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Take Action Now to Rebuild Trust in Higher Ed

Campus Sonar

Listening also helps you understand what resonates and what doesn't with your community. We don't own our brand, they do,” said Nicole Szymczak, Senior Director of Marketing and Communications at Michigan State University. They'll tell us.

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Student Success Collaborative Awards

EAB

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Visionary Leadership Award: Dr. Jose Aviles, Vice President for Enrollment Management, Louisiana State University.

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Improving Enrollment, Retention, and Graduation Rates: Learning from the Arrupe College Strategic Enrollment Model

The Change Leader, Inc.

Despite the pandemic “being over,” enrollments have not recovered to the pre-pandemic levels. Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Realistically, this number is probably 20-30%.