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Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

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Report: Students Interested in HBCUs Have Unique Wants

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

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Report: Parents of Prospective College Students Worry about Cost and Safety

Diverse: Issues in Higher Education

Its latest insight paper, “2024 Parent Survey: Understanding Top Parent Concerns in College Search, Insights and Recommendations for Enrollment Leaders,” presents data on parental responses as well as recommendations for how institutions can better serve the needs of prospective students and their families. “It Smith University (JCSU).

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Graduate and online enrollment: How to succeed on a tight budget

University Business

Graduate and online enrollment teams face constrained budgets even as their work becomes a higher priority for institutions nationwide, according to a survey from EAB. The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth.

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Use social intelligence to shape perceptions and drive outcomes

Campus Sonar

Traditional research methods such as focus groups, interviews, surveys, and audience panels, often carry inherent biases and assumptions that impact the data collection process. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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The Future of Partnership Is Capacity Building 

HEMJ (Higher Ed Marketing Journal)

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). If you have robust creative capacities, we’ll work with you to create assets for enrollment campaigns.