EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). If you have robust creative capacities, we’ll work with you to create assets for enrollment campaigns.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Here are three key insights for enrollment leaders about recruiting this new generation of students.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

APRIL 24, 2023

Application deadlines always build a sense of urgency among prospective students—multiple application deadlines create multiple periods of urgency throughout the enrollment cycle. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

NOVEMBER 3, 2022

How to engage more community college prospects amid the “great opt out”. As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. Source: EAB analysis of American Community Survey data.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

NOVEMBER 10, 2023

It’s no secret that law school funnels and enrollments have been in constant flux for the past couple of years, impacted by the pandemic and a shifting economic landscape, as well as other factors. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

EAB

AUGUST 9, 2023

Improve student persistence toward college and toward graduation by: Incentivizing faculty to engage in student advising and mentoring Encouraging students to develop a college-going mindset Offering completion and retention grants Making sure the right students and mentors are getting into peer mentoring programs Encourage lifelong learning through: (..)

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Interestingly though, we also found that email still remains a tried and true communication channel.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

FEBRUARY 3, 2023

EAB’s 2022 Enrollment Events Quick Poll, which tapped 47 enrollment leaders from a variety of institution types, found significant growth in the number of in-person events that colleges hosted this past year, with a notable decline in the number of virtual events. On-campus events with 100-499 attendees 124.2%

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

The Change Leader, Inc.

MAY 31, 2023

Examples include expanding recruitment efforts and creating stronger partnerships between high schools and colleges. The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

The Change Leader, Inc.

NOVEMBER 14, 2023

These changes are reshaping how colleges and universities must embrace an adaptive approach to student recruitment and retention. Higher education enrollment is at a critical juncture, as discussed by seasoned experts Drumm McNaughton, Bill Conley, and Bob Massa in this episode.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

EAB

AUGUST 29, 2023

EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. My name is Madeleine Rhyneer, and for many of my friends who are listening, you know that I'm the vice president of consulting services and Dean of enrollment management.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. Morgan State has an enrollment goal of at least 10,000 students by the year 2030. We also increased our social media efforts to promote the university.”

Marketing and Communication Services 241

Marketing and Communication Services Recruitment Dining Services Admissions 241

The Change Leader, Inc.

MAY 2, 2023

Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. I also provide advisory services. First, we have to find some other recruiting options. Does that make sense?

Marketing and Communication Services 52

Marketing and Communication Services Faculty Higher Education Consulting 52

Edu Alliance Journal

MAY 31, 2022

May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Recruiting international graduate students involve different considerations.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40