EAB

NOVEMBER 8, 2022

How to Build an Effective Graduate Enrollment Management Plan. You can join the conversation on social media using #EABOfficeHours. EAB · How to Build an Effective Graduate Enrollment Management Plan. 6 elements of an effective graduate enrollment management plan—and why you need to build one.

Enrollment Management 52

Enrollment Management Management Media Research 52

University Business

FEBRUARY 26, 2025

Respondents reported a $912,000 average total budget for graduate and online enrollment management. Several facets of graduate and online enrollment operations are being hampered, the survey found. However, most respondents say they lack the staff or infrastructure for that kind of progress.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

The Change Leader, Inc.

NOVEMBER 19, 2024

In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Kevin Carey, Vice President for Education and Work, and Sophie Nguyen, Senior Policy Manager with the Higher Education team at New America, a nonpartisan think tank focused on social and technological issues, including education.

Media 52

Media Higher Education Management Education 52

EAB

OCTOBER 14, 2022

6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. Marketing to today’s adult learner can be cheaper than you think with these 3 social media tactics.

Enrollment Management 52

Enrollment Management Management Financial Aid Program Development 52

Edu Alliance Journal

FEBRUARY 3, 2025

The series is co-hosted by Dean Hoke , Managing Partner of Edu Alliance Group and former President/CEO of the American Association of University Administrators, and Kent Barnds , Executive Vice President for Strategy and Innovation at Augustana College in Rock Island, Illinois.

Higher Education 40

Higher Education Consulting Enrollment Management Management 40

Campus Sonar

DECEMBER 17, 2024

Support brand management Utah Valley University is having success in aligning the brand with the universitys vision and growing positive sentiment around their mission. These changes transformed online word-of-mouth and redefined what it means to be an influencer.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

EAB

NOVEMBER 15, 2022

How to manage your digital lead generation budget. Here are some tips to more effectively manage your digital lead generation budget for graduate and adult-serving programs. To start, it’s important to establish or re-establish your institutional enrollment goals. Tips to evaluate sources and make the most of your dollars.

Management 52

Management Media Enrollment Management Recruitment 52

University Business

APRIL 18, 2023

billion injection in federal funds for COVID relief efforts and a slew of mind-boggling donations from the likes of Mackenzie Scott , HBCUs emerged from the pandemic as a Cinderella story of sorts: enrollment boomed, retention increased and their cultural relevance exploded. After a $5.2

Recruitment 98

Recruitment Admissions Enrollment Management Management 98

EAB

SEPTEMBER 20, 2023

Learn more Get more insights Adult learners’ application behavior is changing—here’s how September 11, 2023 The top 5 ways prospective graduate and adult learners are finding your programs September 7, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 Prospects are tired of your advertisements.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

EAB

JANUARY 31, 2023

You can join the conversation on social media using #EABOfficeHours. EAB’s Beth Donaldson and Kevin Shriner share findings from a new survey of university Presidents, Provosts, and Vice Presidents of Enrollment Management to learn more about their strategy and goals for increasing graduate enrollments.

Enrollment Management 52

Enrollment Management Media Management IT 52

Campus Sonar

JUNE 17, 2024

How Grad Enrollment Fits Into the Campus Landscape For many years, higher ed institutions expected graduate programs to make up the difference as the industry experiences the demographic shift. But the opportunities aren’t equal for all grad programs across the board.

Enrollment Management 64

Enrollment Management Industry Financial Aid Research 64

Campus Sonar

MAY 22, 2024

These findings aligned with the top themes we saw at the NAGAP Graduate Enrollment Management Summit—budgets, resources, SEO, and how students search. Strategist Loren Bass shared some key conference takeaways. Market research helps you understand graduate students’ needs of cost and convenience.

Financial Aid 52

Financial Aid Media Enrollment Management Research 52

University Business

FEBRUARY 23, 2023

Innovative marketing tactics with measurable results Traditional media and outreach models aren’t as effective as they once were. Institutions are also reportedly leveraging social media “influencers” and developing branded partnerships.

Fundraising 105

Fundraising Professional Services Media Research 105

The Student Affairs Blog

MAY 9, 2024

Communication to Returning Residents: To ensure students had the information about changes in a timely manner, all students living on-campus received multiple messages to current residents via multiple channels (email, brochure mailed to home addresses, website updates, social media posts).

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

SEPTEMBER 14, 2023

Especially post-pandemic, students are arriving at school needing more intense support than ever before, and it is important to us to give them every opportunity to succeed,” said Jay Jacobs, Vice Provost for Enrollment Management at The University of Vermont. “We Learn more at eab.com.

Recruitment 59

Recruitment Administration Media Enrollment Management 59

EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Insourcing areas like digital marketing or enrollment-focused web strategy limits scale, stifles innovation, and leaves you exposed to today’s high staff turnover rates.

Enrollment Management 52

Enrollment Management Digital Media Management Recruitment 52

HEMJ (Higher Ed Marketing Journal)

APRIL 28, 2023

Develop a Cross-Functional Strategy With an Education Marketing Agency Digital marketing for universities is more than just media buying. An effective digital campaign demands a strategic combination of marketing tactics that include search engines, social media, content, web design, email, and chatbots.

Industry 52

Industry Enrollment Management Higher Education Management 52

EAB

JULY 21, 2023

If you haven’t, take a look at your college’s reviews on Google, Niche, or social media—if there is negative feedback, it’s likely related to customer service mishaps like lost paperwork, slow responses, or unanswered questions. ".the Use these areas as a manageable, high-impact starting point for improving customer service.

Community College 98

Community College Recruitment Financial Aid Electronics 98

Campus Sonar

JULY 23, 2024

Uncovering institutional sentiment and perception from social media and online conversation during the environmental scanning and evaluation process is critical to leading with transparency and building trust. Prioritize student support services and the communication about them to demonstrate how education connects to career preparation.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

EAB

OCTOBER 17, 2022

They identify profiles of students they want to attract, reflect on their past students using Student Information System (SIS) and Customer Relationship Management (CRM) system data, and use basic regression models to inform their targeting. 6 elements of an effective graduate enrollment management plan—and why you need to build one.

Recruitment 52

Recruitment Admissions Media Enrollment Management 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 7, 2023

Video use is growing in higher ed marketing, including in university landing pages, ads on social media, and email and text communications. Innovation and Optimization To keep your finger on the pulse of higher ed marketing trends, you probably read newsletters and follow thought leaders on social media.

Higher Education 40

Higher Education Education Enrollment Management Management 40

EAB

AUGUST 15, 2023

Use storytelling to differentiate your brand Gen Z also tends to use social media to understand institutional culture and brand. Link your social media pages to your webpages. And don’t overlook the social media for specific schools, such as your graduate school or professional, continuing, and online education unit.

Financial Aid 52

Financial Aid Healthcare Media Recruitment 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Interest: Once awareness is achieved, the focus shifts to nurturing interest and familiarity.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

SEPTEMBER 11, 2023

August 15, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 Prospects are tired of your advertisements. Organic social media can change that. July 28, 2023 Didn’t meet your graduate enrollment goals? Here are three ways to hook me with your program webpage.

Financial Aid 59

Financial Aid Recruitment Admissions Healthcare 59

Higher Ed Connects: Technology

OCTOBER 20, 2019

They wondered, where is the counterpart to the apps that predominate in consumer commerce, social media, and modern employment? While I definitely see the benefit of that method,” says Dr. Paul Orscheln, Associate Vice President, Enrollment Management and Retention at Missouri Western State University. “I billion dollars.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

EAB

OCTOBER 19, 2023

Harvard alumni also have free access to select workshops and online learning opportunities (current opportunities include digital health or managing happiness workshops). Organic social media can change that. July 28, 2023 Didn’t meet your graduate enrollment goals?

Alumni 52

Alumni Libraries Recruitment Insurance 52

University Business

JUNE 12, 2024

Register Now Date & Time: Thursday, July 11th at 2 pm ET The digital channels where learners spend so much of their time—LMS, social media, websites—can also be leveraged by higher ed leaders to engage with more students and prospects and rapidly increase enrollment.

Media 52

Media Enrollment Management Education Management 52

Campus Sonar

JULY 27, 2022

We’re looking at our many audiences and then working across the institution with departments like Enrollment Management, Student Affairs, Athletics, and Alumni to ensure the brand is woven into everything we do and that we’re leaving lasting impressions no matter what environment someone experiences the brand in.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

Creatrix Campus

JUNE 14, 2022

So, we decided to put together an easy-to-follow guide for institutional admission managers to achieve their admission and enrollment goals through SMART goals. . Doran in his issue of Management Review (1981). How to create SMART goals in admission and enrollment marketing strategy? What are the 5 SMART goals?

Admissions 52

Admissions Recruitment Higher Education Management 52

EAB

JULY 18, 2023

Enrollment targets continue to rise despite strong headwinds from the growth of stealth shopping among prospective students, staff shortages , and skyrocketing digital media costs. A key component of an effective enrollment management practice is a healthy enrollment funnel.

Recruitment 52

Recruitment Healthcare Digital Media Enrollment Management 52

EAB

OCTOBER 3, 2023

August 15, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 Prospects are tired of your advertisements. Organic social media can change that. July 28, 2023 Increasing adult learners’ success: Retention and belonging July 26, 2023 Didn’t meet your graduate enrollment goals?

Financial Aid 52

Financial Aid Recruitment Enrollment Management Research 52

EAB

NOVEMBER 7, 2022

See how a diverse lead generation strategy helped one law school exceed their enrollment goals. By reaching out to prospects from a range of sources via a variety of mediums—like direct mail, social media, emails, and digital ads—you can cast a wider net, giving you the best opportunity to shape your desired law school class.

Recruitment 52

Recruitment Enrollment Management Media Management 52

EAB

APRIL 24, 2023

The ability to direct enrollment and admissions resources where they will have the greatest impact is especially important given the talent shortage plaguing enrollment offices at institutions of all types. Explore the full survey findings: staffing challenges in grad enrollment 3.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

The Change Leader, Inc.

NOVEMBER 12, 2018

They knew that recruiting has changed in the past 35 years, from handwriting letters to prospective students with a lot of phone calls, to the 21st-centurysocial media of Facebook and Instagram, but the personal touch is still important. This includes including Skype and telephone calls and emails, etc., Its a marathon, not a sprint.

Recruitment 52

Recruitment Career Services Management Media 52

EAB

JULY 17, 2023

During that time, teenagers were largely cut off from seeing friends, attending school, and participating in extra-curricular activities in person, with social media and other screen time often filling the void—all of which exacerbated mental health challenges. So what are the implications of this worrisome trend for college search?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

OCTOBER 31, 2023

You can join the conversation on social media using #EABOfficeHours. I’ve often joked with my colleagues that if I had given anyone in the class I teach on enrollment management and the law nine months to write an opinion, as the Chief Justice had from the time of the oral argument, they might have gotten a D minus.

Financial Aid 64

Financial Aid Admissions Development and Fund Raising DEI 64

The Change Leader, Inc.

OCTOBER 3, 2023

Drumm McNaughton 04:47 So bringing those together is a huge change management issue, isn’t it? You’re looking for digital media folks. Terrence Cheng 04:38 Yes, we have six institutions, and when you include satellite campuses, we have closer to 20 campuses across the state. Terrence Cheng 04:54 I would say so.

Higher Education 52

Higher Education Education Community College Marketing and Communication Services 52