The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Too often, faculty develop curriculum in silos, disconnected from the realities of the job market.

Education 52

Education Marketing and Communication Services Higher Education Management 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

Parchment

FEBRUARY 10, 2025

The Role of Technology in Charter School Operations Technology plays an integral role in the efficient management of charter schools. Technology and Admissions: Streamlining Enrollment Procedures For directors of admissions, technology offers a robust solution to managing the complex process of student enrollment.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

EAB

SEPTEMBER 20, 2023

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. The case for better prospect management. So, what can you do to manage your follow-up with prospects more effectively?

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost?

Community College 73

Community College Marketing and Communication Services Financial Aid Transportation 73

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

AUGUST 9, 2023

The topics covered included student success, budget models, change management, and more. In each session, the fellows gained depth in new topics or terrains, developed leadership skills, and built a network with peers from institutions across the country.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

EAB

APRIL 24, 2023

Ideally, you can offer an incentive for students to enroll at the earlier deadline, such as, “This is the recommended deadline to ensure your first pick of classes” or “first pick of housing.” Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Interestingly though, we also found that email still remains a tried and true communication channel.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

DECEMBER 7, 2022

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Visionary Leadership Award: Dr. Jose Aviles, Vice President for Enrollment Management, Louisiana State University.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

EAB

NOVEMBER 10, 2023

It’s no secret that law school funnels and enrollments have been in constant flux for the past couple of years, impacted by the pandemic and a shifting economic landscape, as well as other factors. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

Campus Sonar

JULY 23, 2024

Listening also helps you understand what resonates and what doesn't with your community. We don't own our brand, they do,” said Nicole Szymczak, Senior Director of Marketing and Communications at Michigan State University. They'll tell us.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. The missing link for the Recchi sisters was a question that is rarely on the minds of campus administrators: “Do we have a primary line of communication with our students?”

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

FEBRUARY 3, 2023

EAB’s 2022 Enrollment Events Quick Poll, which tapped 47 enrollment leaders from a variety of institution types, found significant growth in the number of in-person events that colleges hosted this past year, with a notable decline in the number of virtual events. On-campus events with 100-499 attendees 124.2%

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. The host and guests advocate for strategic decision-making and innovation as key to navigating these challenging times.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

Creatrix Campus

MARCH 12, 2024

As key stakeholders in higher education, you understand the pivotal role that comprehensive student data management and strategic academic advising play in unlocking student success. Facilitators of Communication: SIS enables seamless communication among stakeholders. Facilitating holistic development and success.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

The Change Leader, Inc.

MAY 31, 2023

The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

The Change Leader, Inc.

APRIL 11, 2023

This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years. However, you need to have those support services at the schools as well and to be able to monitor progress.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

Goucher DEI

MAY 22, 2024

The Office of Title IX manages the Nondiscrimination Policy and Procedures. Since she’s been here, she has contributed to a decrease in reported incidents and an increase in sexual violence prevention education initiatives, harm reduction, and peer education.

Title IX 40

Title IX Marketing and Communication Services Social Justice DEI 40

The Change Leader, Inc.

MARCH 2, 2023

Despite the pandemic “being over,” enrollments have not recovered to the pre-pandemic levels. Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Realistically, this number is probably 20-30%.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

The Change Leader, Inc.

JUNE 27, 2023

Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Education Industry 52

EAB

AUGUST 29, 2023

EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. My name is Madeleine Rhyneer, and for many of my friends who are listening, you know that I'm the vice president of consulting services and Dean of enrollment management.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

The Change Leader, Inc.

MAY 2, 2023

Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. I’m a professor of business and management. I also provide advisory services. But yes, I’m currently based in Izmir, Turkey.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Higher Education Consulting 52

The Change Leader, Inc.

OCTOBER 31, 2023

This broader view of the public good aligns education more closely with the needs of society and the job market. Today’s job market demands well-rounded professionals who can navigate the complexities of the modern workforce. Her leadership consistently improves student outcomes and market positions.

Higher Education 64

Higher Education Education Budget and Finance Management Marketing and Communication Services 64

The Change Leader, Inc.

OCTOBER 3, 2023

Improved Retention Through Streamlined Transfers CSCU helped unite the system’s 12 legacy community colleges into one singularly accredited multi-campus institution. Most community college students cannot take 12 or even 9 credits at a time and regularly move across the state for various reasons. Terrence Cheng 04:54 I would say so.

Higher Education 52

Higher Education Education Community College Industry 52

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We have managed that through strategic enrollment because there is capacity,” Hudson said. Hudson, vice president for student affairs. “We

Marketing and Communication Services 242

Marketing and Communication Services Recruitment Dining Services Admissions 242

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs. Elliot Felix 01:43 It is, it is.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Support Services Libraries 52