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Use social intelligence to shape perceptions and drive outcomes

Campus Sonar

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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Admissions workloads are enormous. Here is how AI can help

University Business

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Post-pandemic high school students are especially keen to ask about mental health services, says Nathan Ament, vice president for enrollment and dean of admission at Knox College.

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Increase Graduate School Enrollment through Strategic Enrollment Management: Changing Higher Ed Podcast 191 with Host Dr. Drumm McNaughton and Guest Dr. Justin Grimes

The Change Leader, Inc.

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023.

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Tailoring Student Services to Create Career-Ready Graduates: Changing Higher Education Podcast 153 with Host Dr. Drumm McNaughton and Guest Kevin Grubb

The Change Leader, Inc.

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

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Student Success Collaborative Awards

EAB

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Visionary Leadership Award: Dr. Jose Aviles, Vice President for Enrollment Management, Louisiana State University.