HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM).

Marketing and Communication Services 105

Marketing and Communication Services Management Higher Education Enrollment Management 105

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

Strategies for Engaging, Empowering, Educating, and Enrolling Prospective Students Changing demographics, technology advancements, and perceptions about the value of a college degree have dramatically altered the higher education landscape. What Are the 4 E’s of Enrollment Management?

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

EAB

SEPTEMBER 20, 2023

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. And today, adult learners make up 42% of total higher ed revenue. Organic social media can change that.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Students with a deeper awareness of the higher education landscape are also more likely to ask about affordability and other more detailed matters.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost?

Community College 93

Community College Marketing and Communication Services Financial Aid Transportation 93

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Parchment

FEBRUARY 10, 2025

How K-12 Enroll Helps Charter Schools with Enrollment K-12 Enroll is a powerful tool designed specifically to simplify and enhance the enrollment process for charter schools. The platform centralizes all enrollment data, eliminating the need for scattered spreadsheets and manual tracking.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

The Change Leader, Inc.

MAY 31, 2023

The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

The Change Leader, Inc.

NOVEMBER 14, 2023

14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

AUGUST 9, 2023

The topics covered included student success, budget models, change management, and more. The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

OCTOBER 31, 2023

31 October · Episode 179 Beyond Ideas: Implementing Innovative Structures in Higher Education 38 Min · By Dr. Drumm McNaughton Implementing innovative structures in higher education is not an option; it's a necessity. President Mantella's approach is a how-to guide.

Higher Education 64

Higher Education Education Budget and Finance Management Marketing and Communication Services 64

EAB

MAY 22, 2023

Edify is EAB’s education data and analytics solution built for higher education. In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

APRIL 24, 2023

Ideally, you can offer an incentive for students to enroll at the earlier deadline, such as, “This is the recommended deadline to ensure your first pick of classes” or “first pick of housing.” Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

Campus Sonar

JULY 23, 2024

This spring, we hosted virtual roundtables that brought more than 300 higher ed professionals together to discuss the value of a college degree, innovative strategic planning, and growing graduate enrollment. No matter the topic, the common thread was rebuilding trust in higher education. Here's what we heard.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

The Change Leader, Inc.

JUNE 27, 2023

Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Education Industry 52

The Change Leader, Inc.

OCTOBER 3, 2023

3 October · Episode 175 Building a Sustainable Higher Education Model: CSCU's Partnership for Workforce Readiness 34 Min · By Dr. Drumm McNaughton Learn how CSCU’s unification of its once-siloed community college is building a sustainable higher education model and helping improve retention and enrollment.

Higher Education 52

Higher Education Education Community College Marketing and Communication Services 52

Creatrix Campus

MARCH 12, 2024

As key stakeholders in higher education, you understand the pivotal role that comprehensive student data management and strategic academic advising play in unlocking student success. Facilitators of Communication: SIS enables seamless communication among stakeholders. Facilitating holistic development and success.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

EAB

DECEMBER 7, 2022

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Visionary Leadership Award: Dr. Jose Aviles, Vice President for Enrollment Management, Louisiana State University.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. higher education as outsiders. There are so many companies now vying for the higher education technology space. Their encounter with U.S.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Management 52

The Change Leader, Inc.

MARCH 2, 2023

Higher education institutions need help improving enrollment, retention, and graduation rates. Despite the pandemic “being over,” enrollments have not recovered to the pre-pandemic levels. Many people in higher ed remember the “go-go” days when enrollments grew significantly during economic downturns.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

The Change Leader, Inc.

APRIL 11, 2023

Drumm McNaughton and Guest Amrit Ahluwalia – Student Lifecycle Strategies for Enrollment and Retention College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

Goucher DEI

MAY 22, 2024

Melissa is a proud Higher Education Opportunity Program graduate, like LAUNCH Scholars, at her alma mater. Melissa has been a member of the Goucher Community since 2021. Melissa has relocated her office and LAUNCH operations to CREI to honor the intersection of student identities.

Title IX 40

Title IX Marketing and Communication Services Social Justice DEI 40

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

The Change Leader, Inc.

MAY 2, 2023

Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. He also served as a Member of the Executive Board of the YODAK (Higher Education Planning, Evaluation, Accreditation, and Coordination Council) in N.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Higher Education Consulting 52

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Learn how corporate partnerships drive higher ed growth. According to Alana, there are 41.5

Education 52

Education Marketing and Communication Services Higher Education Management 52

The Change Leader, Inc.

AUGUST 8, 2023

As higher ed nears the looming enrollment cliff , colleges and universities looking to drive enrollment growth must identify more pathways for students to obtain a college degree, especially in the case of first-generation students. Colleges must also help communicate the ROI for getting a post-secondary degree.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

EAB

NOVEMBER 3, 2022

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. Source: EAB analysis of American Community Survey data. The case for better prospect management.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Just to provide you with some context, adult learners now make up 42% of total higher education revenue.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

The Change Leader, Inc.

APRIL 25, 2023

Bridging Week also provides additional networking opportunities and helps communicate where certain places are on campus so they can feel empowered to make their university work for them. Madeleine then joined the Higher Education Funding Council for England (HEFCE) as its Chief Executive in January 2014, retaining that post until March 2018.

Development and Fund Raising 98

Development and Fund Raising Higher Education Marketing and Communication Services Manufacturing 98

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Support Services Libraries 52

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. Granville said the enrollment management/student success division received $2 million, which will become part of the division’s new recurring budget.

Marketing and Communication Services 246

Marketing and Communication Services Recruitment Dining Services Admissions 246

Edu Alliance Journal

MAY 31, 2022

There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Programs need to develop communication strategies and targeted web pages – this is necessary regardless of how highly ranked a graduate program may be.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40