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Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Insourcing areas like digital marketing or enrollment-focused web strategy limits scale, stifles innovation, and leaves you exposed to today’s high staff turnover rates.
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You’re looking for digital media folks. We were activating our wonderful faculty and staff and making the connection of our student talent to the needs of the Connecticut Hospital Association, Hartford Healthcare, or Sikorsky. So looking at a company like NBC Sports, what are you looking for? You’re looking for production folks.
The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We also increased our social media efforts to promote the university.” We added virtual tours, so people could see the campus without having to travel.
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