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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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Using Faculty Satisfaction Data for Strategic Change in Higher Education: Changing Higher Ed podcast 254 with host Dr. Drumm McNaughton and guest Dr. R. Todd Benson

The Change Leader, Inc.

Learn how higher ed leaders can turn faculty survey data into strategy, improve shared governance, and increase retention and leadership trust. The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts.

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Increase Graduate School Enrollment through Strategic Enrollment Management: Changing Higher Ed Podcast 191 with Host Dr. Drumm McNaughton and Guest Dr. Justin Grimes

The Change Leader, Inc.

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

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CMOs Pushing Boundaries and Seeing Results

Campus Sonar

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

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Tailoring Student Services to Create Career-Ready Graduates: Changing Higher Education Podcast 153 with Host Dr. Drumm McNaughton and Guest Kevin Grubb

The Change Leader, Inc.

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

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Overcoming Barriers in Higher Ed: Strategies for Student Success and Employability: Changing Higher Education Podcast 157 with Host Dr. Drumm McNaughton and Guests Kathryn Campbell and Dr. Zack Mabel

The Change Leader, Inc.

About the Host Dr. Drumm McNaughton, the host of Changing Higher Ed ® Podcast , is a consultant to higher ed institutions in the areas of governance, accreditation, strategy and change, and mergers. The report highlights three basic pathways: high school, community college, and university. All of these things are absolutely critical.

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Tough Times Ahead for Higher Education Enrollment: Changing Higher Ed Podcast with Host Drumm McNaughton and Guests Bob Massa and Bill Conley

The Change Leader, Inc.

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models. from Harvard University.