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However, one private liberal arts school has transformed its enrollment strategy by bucking its traditional paradigm. “We were built as a single product institution that only knew how to recruit freshmen,” says Melik Khoury, president of Unity Environmental University since 2016.
Clients have asked me repeatedly to explain the relationship between the financialaid and admissions offices, and to help them to understand how financial need is factored into admissions decisions. A large percentage of the financialaid budget goes to fund currently enrolled students.
The high cost of college tuition and associated expenses can be prohibitive, leading to lower enrollment and STOP-out! Financialaid and scholarships are available, but often not sufficient to bridge the gap, and the burden of student loans can be a daunting deterrent. Not dropout rates.
The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College. According to Bernard, social is an important part of Morehouse’s recruiting strategy. That’s something that our students communicate,” he said.
The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College. According to Bernard, social is an important part of Morehouse’s recruiting strategy. That’s something that our students communicate,” he said.
Gil Rogers, founder and CEO of GR7 Marketing, joins Dr. Drumm McNaughton to share insights on the evolving nature of enrollment processes and how AI can address key challenges facing higher education recruitment and admissions.
Haywood, vice president for student affairs and enrollmentmanagement at Johnson C. Problems related to the rollout of the new FAFSA (Free Application for Federal Student Aid) impacted the responses of parents. Smith University (JCSU). Not understanding cost is a major source of anxiety and there is a rising aversion to debt.
.” “Frustration will likely continue because even if students fill out the FAFSA today, we still don’t have an exact date of when schools will receive FAFSA applicant data, so financialaid administrators can begin building and communicating financialaid package,” said Draeger in a statement yesterday.
Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
6 elements of an effective graduate enrollmentmanagement plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. These scans typically address questions related to recruitment , retention, and revenue.
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.
Recruitment strategies remained stagnant, operating under the assumption that the well would never run dry. Even when online schools and for-profit institutions entered the market, the core recruitment approach didn’t change—it simply became a race to be the first or the loudest.
Virtue Analytics EnrollmentManagement platform allows educational institutions to leverage the power of machine learning and predictive modeling to make better decisions across the admissions process. A 6% to 8% reduction of the freshman discount rate over just two recruiting seasons.
To better understand how students are choosing which programs to apply to—and ensure our partners are equipped to meet their needs—our Adult Learner Recruitment team recently surveyed more than 3,800 prospective graduate, online, and adult students. Here’s what we learned. Here are three ways to hook me with your program webpage.
Examples include expanding recruitment efforts and creating stronger partnerships between high schools and colleges. Providing more financialaid and more information about financialaid can help prospective students make a true risk assessment. More outreach and advising can demystify college for students.
With the demographic shift and many other changes happening on higher ed campuses, leveraging graduate enrollment as a campus growth opportunity is top of mind for many. Many enrollmentmanagers face unrealistic goals and growth, unless they’re a larger campus that has an easier time leveraging grad programs to drive financial stability.
The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment.
Application deadlines always build a sense of urgency among prospective students—multiple application deadlines create multiple periods of urgency throughout the enrollment cycle. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too.
the fact is our students are consumers, and the level of customer service from enrollmentmanagement and student service offices, as well as faculty, sends a direct message to students about how much we support their success." You can read more about students’ expectations of college websites in EAB’s Recruiting Gen P insight paper.
They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financialaid opportunities that will make returning to college more affordable. Todd and Beth urge university leaders to make their school website more helpful to adult learners. BD: Great.
The courses can require colleges to negotiate articulation agreements with school districts or schools, evaluate faculty, add IT infrastructure, and hire personnel dedicated to enrollmentmanagement, advising and supports for high school students, among other needs, all of which take time and money.
Art previously served as Deputy Assistant Secretary of the US Department of Education's Office for Civil Rights, where, in the 1990s, he led the department's development of its Title VI policy on race-conscious financialaid. The Court didn't address financialaid and scholarships. It didn't address employment issues.
Institutions could help alleviate my concerns regarding cost and return on investment by clearly advertising cost (total cost if available, by credit if needed) and showcasing available scholarship and financialaid opportunities on program webpages. July 28, 2023 Didn’t meet your graduate enrollment goals?
Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Scholastica Student Success Improving success for pre-health students Joe Fritsch, Ph.D.,
How to effectively manage people: Faculty, staff, and school leadership Independent school leaders are responsible for a host of management duties, including faculty recruitment, professional development, performance evaluations, and determining compensation, so it’s no surprise that people management was our most requested topic.
Insights from EAB’s new survey of 3,800 graduate and adult learners Earlier this year, our Adult Learner Recruitment team surveyed more than 3,800 current and prospective graduate students and adult learners to learn more about their motivations and expectations when evaluating program options. Here’s what they shared.
Max shares insights into how higher ed leaders can improve marketing ROI , differentiate their programs, and shift from reactive recruitment to strategic, data-informed planning that supports sustainable enrollment growth. We have to have information about this program and the enrollment deadlines and the cost to the students.
The higher education landscape is facing unprecedented changes, with student demographics shifting and financial pressures mounting. These changes are reshaping how colleges and universities must embrace an adaptive approach to student recruitment and retention.
EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. My name is Madeleine Rhyneer, and for many of my friends who are listening, you know that I'm the vice president of consulting services and Dean of enrollmentmanagement. music] 0:00:43.2
Finally, we have redoubled our efforts to recruit faculty from historically underrepresented groups, this year focusing on new strategies that involve employing target-of-opportunity hires, an expanded outreach effort to doctoral students at HBCUs, and potentially an interdisciplinary cluster hiring in Africana studies.
May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Recruiting international graduate students involve different considerations.
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