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However, one private liberal arts school has transformed its enrollment strategy by bucking its traditional paradigm. “We were built as a single product institution that only knew how to recruit freshmen,” says Melik Khoury, president of Unity Environmental University since 2016.
Skills commonly conferred in MBA programs, including “project management” and “finance,” appeared among fundamental skills, and “Key Performance Indicators (KPIs)” appeared among emerging skills. 3: Finance. The Bureau of Labor Statistics (BLS) projects that employment for financial managers will grow 17% in the next 10 years.
Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
.” Heil adds that these headache delays will significantly affect colleges’ and universities’ yield seasons, the period when students select to enroll at a particular institution. “For campuses feeling less prepared, it could mean a rocky spring and summer months.”
Accelerators Strategic EnrollmentManagement Student enrollment is practically everyone’s job at an institution. Various individuals from across campus contribute to enrollment numbers—from setting the strategy to managing academic programs, and more.
Lisa Lattuca, director of the University of Michigan’s Center for the Study of Higher and Postsecondary Education, said some undergraduate programs may be approved with an expectation of a slow ramp-up to better recruit new students rather than transfers. She noted that a review leading up to a launch may take two years.
The courses can require colleges to negotiate articulation agreements with school districts or schools, evaluate faculty, add IT infrastructure, and hire personnel dedicated to enrollmentmanagement, advising and supports for high school students, among other needs, all of which take time and money.
Max shares insights into how higher ed leaders can improve marketing ROI , differentiate their programs, and shift from reactive recruitment to strategic, data-informed planning that supports sustainable enrollment growth. Just through those methods, you’ll uncover lots of opportunities. I’m in a marketing field.
I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollmentmanagement, marketing, and student success positions. Primarily though, I think that most institutions are trying to recruit adult learners through generalized marketing campaigns.
81% reported improving enrollment and student retention. 55% want to improve staff retention and recruitment. Of the options below, which are among your top three priorities for the next 12 months? 74% are seeking new sources of revenue and funding. 4% say they want to enhance board expertise.
As part of this process, students increasingly become responsible for an organizations operations, including planning events, training other students, and overseeing finances. Students often get involved as freshmen and then move into leadership roles within the organization as they progress academically.
As weve noted multiple times, many of todays students are taking on high levels of debt to finance an education. In the wake of this seismic change, higher education institutions will no longer be able to just tout the earning power of getting any higher education degree in an effort to recruit students.
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