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Leading With Vision

Diverse: Issues in Higher Education

Lord’s educational background is an intriguing mix of marketing communications, business, research, and student affairs. These skills have combined in her groundbreaking research around how students of color, particularly Black students, engage with institutional social media as a tool for recruitment or retention.

Media 261
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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Digital tactics include social media ads, blog content, and search engine optimization (SEO), while traditional methods include college fairs, in-person events, direct mail, and phone calls.

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

A schools information technology (IT) infrastructure encompasses all the systems and programs that support the institutions goals by facilitating seamless communication, data management, and student engagement across all departments.

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Mini-series: Recordings are only the start: Enhancing information retrieval

Teaching Matters Online Learning

Credit: Pixabay, pixelheart, CC0 At the School of Engineering, Dave Laurenson, James Hopgood and a team of students are exploring ways to enhance engagement with Media Hopper Replay. We also wanted to find out if segmenting and indexing content would have a positive impact on students’ use of Media Hopper Replay.

Media 52
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New Program Strategy: Go Deep, Not Wide

HEMJ (Higher Ed Marketing Journal)

Increased Marketing Efficiency Ability to leverage existing web pages and SEO for the main program: Concentration pages can be added as subpages to the main program’s page, which likely already has a strong search engine optimization (SEO) presence. Archer is different from other agencies.

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Podcast: Climate optimism or fatalism: Teaching climate change in today’s university (Part 1 and 2)

Teaching Matters Academic Communities

The first two episodes, which are released today, capture a student-led discussion. Polly Wells Polly Wells is an Environmental Sustainability MSc student at the university. Her interests in sustainability and climate change have evolved in recent years to consider the vital role public engagement plays in sustainable development.

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The Students’ Association Student-Led Teaching Awards 2022

Teaching Matters Student Engagement

When students submit a nomination, the Students’ Association email staff letting them know that they have been nominated, and share the nominator’s comments anonymously. How will we Celebrate Together? After such a testing year, we want to celebrate all nominees for their achievements!