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Seal of Excelencia 2024

Diverse: Issues in Higher Education

As of fall 2023, 69% of the student population at CSUSB identified as Hispanic or Latino. In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By

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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. Personalize your tactics. Strategies to stand out include the following: Promote your brand.

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. The right investments empower institutions by giving them the capacity to scale programs , enhance student support, and maintain a competitive edge.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges: Changing Higher Ed podcast 256 with host Dr. Drumm McNaughton and guest Brent Miller of HED

The Change Leader, Inc.

As traditional state capital support declines, colleges and universities are turning to new capital funding strategies in higher education to address urgent infrastructure needs and student housing demands. In the future mobility, global communications.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

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What qualities to look for when purchasing Higher Education CRM?

Creatrix Campus

They are powerful tools that can streamline customer support, communication, and management. They are frequently used to make critical touchpoints throughout the student lifecycle, from initial application to graduation. A higher education CRM system also assists staff in improving internal and external communication.