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With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.
As traditional state capital support declines, colleges and universities are turning to new capital funding strategies in higher education to address urgent infrastructure needs and student housing demands. In the future mobility, global communications.
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And so what we also noted was that in order for this to happen, we needed to get more marketing involved, across the campus to be able to promote this new platform. And so in doing so, we noticed that it was certainly a systematic problem, certainly for the foundation of student success, which as we all know goes beyond technology.
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