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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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Study Business in the Ivy League – Expert Advice

Great College Advice

So, it wasn’t until the 19th century that Europeans and Americans began thinking of teaching university courses that were directly relevant to both agriculture (where most Americans were employed at the time) and to the advances of the Industrial Age (and the rise of engineering as a discipline).

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2025 CAPD FAQs for Family & Supporters

CAPD

Do you see many engineering undergraduates who also pursue Premed? About 50% of the applicants accepted to medical school in our 2023 cohort were engineering majors. This includes Biological Engineering (the most common major for premeds), Electrical Engineering and Computer Science, Mechanical Engineering, and others.

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Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges: Changing Higher Ed podcast 256 with host Dr. Drumm McNaughton and guest Brent Miller of HED

The Change Leader, Inc.

In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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15 Destinations to Intern Abroad this Fall 

AIFS Abroad

As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. As a major global hub for finance, fashion, and media, London offers incredible internship opportunities in just about every career field. Berlin, Germany. Florence.

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Student Spotlight: Luka’s Study + Internship Experience Abroad in Sydney

AIFS Abroad

Just ask Luka, a college student from Fairfield University who is majoring in International Business and Finance. But, he decided to branch out and expand his horizons, choosing an internship placement that focused more on Marketing within the Finance industry. In Sydney, we offer an alternative option — and Luka embraced it.