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As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering.
One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.
It could also affect recruitment as prospective students are more likely to question whether college is worth the cost in the first place. --> 0 % of high school students reported college isn’t “worth the cost” in 2023, up from 8% in 2019. Financial hardship is the #1 reason students stop out. Take the diagnostic to find out.
Aligning Education Investment with Employment Outcomes There is a growing expectation among students that their educational investment will lead to better employment outcomes. The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike.
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