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More than one quarter of all middle-skills credentials and associate degrees offered nationwide are misaligned with the needs of their local labor markets, according to the latest report from the Georgetown University Center on Education and the Workforce (CEW), " The Great Misalignment."
Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?
As employers increasingly drop college degree requirements for new hires in favor of skills, more students are leaning toward certificate programs, bootcamps, and other non-degree pathways as the next step in their education (and often in their careers). With this spike in interest, the alternative educationmarket is growing rapidly.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Too often, faculty develop curriculum in silos, disconnected from the realities of the job market.
Smaller, liberal arts institutions have long stood out as unique providers of impactful programs that have a lasting impact and can distinguish themselves from larger schools by leaning into their unique, outcome-driven offerings. Programs that tie to a variety of majors and minors enable students to complete the core.
But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. But not all online programs are created equal. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.
By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.
. “They’re out there in the world and in the culture, and they can feed folks to your program.” The skills students possess aren’t communicated well, and colleges’ in-house career services struggle to demand attention. “That’s two things they know best: Their school and their industry.”
As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.
Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.
Download Your Guide A Successful Value Proposition Is One of Enrollment’s Biggest Challenges Defining your institution’s value proposition — and, just as importantly, the individual value proposition of each of your programs — is possibly one of the most difficult aspects of enrollment marketing and student recruitment.
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult educationprograms. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Try these 4 strategies.
Student recruitment is the process of attracting and enrolling students into educationalprograms. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.
My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5
EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. And why should our partners care about this market? Do we have a sense of how this has been communicated to incarcerated peoples?
One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.
The Accreditation Council for Business Schools & Programs ( ACBSP ) is a specialized accrediting organization that focuses on business educationprograms across the globe. Its mission is to promote continuous improvement and recognize excellence in the accreditation of business educationprograms around the world.
Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial Aid Promotion: Marketing materials clearly explain financial aid eligibility and options. Financial hardship is the #1 reason students stop out.
How the Choice Based Credit System can Improve the Quality of Higher Education in India editor Mon, 06/26/2023 - 01:39 A robust and high-quality higher education system plays a vital role in the advancement and prosperity of any nation in today's rapidly changing world.
Many community colleges are working hard to change the narrative through key adjustments to the student experience. But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC.
Aligning Education Investment with Employment Outcomes There is a growing expectation among students that their educational investment will lead to better employment outcomes. The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike.
Outcome-based education is centered on clearly stated learning outcomes that serve as the foundation for creating and delivering teaching, monitoring student learning, and evaluating the educationalprogram's efficacy. Contact Creatrix Campus today and learn more about its OBE software implementation services.
And then I think the other thing is really, again, providing more of these on ramps to educationalprograms that take fewer than two years to complete. I think that we’ve had some challenges in post -secondary education. It’s like, please, we need better communication between these two different parties.
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