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Macro Marketing Themes for Micro Education Programs

HEMJ (Higher Ed Marketing Journal)

As employers increasingly drop college degree requirements for new hires in favor of skills, more students are leaning toward certificate programs, bootcamps, and other non-degree pathways as the next step in their education (and often in their careers). With this spike in interest, the alternative education market is growing rapidly.

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When Education Fails to Align with the Workforce

Diverse: Issues in Higher Education

More than one quarter of all middle-skills credentials and associate degrees offered nationwide are misaligned with the needs of their local labor markets, according to the latest report from the Georgetown University Center on Education and the Workforce (CEW), " The Great Misalignment."

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. But not all online programs are created equal. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.

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The Enrollment Marketer’s Guide to a Winning Value Proposition

HEMJ (Higher Ed Marketing Journal)

Download Your Guide A Successful Value Proposition Is One of Enrollment’s Biggest Challenges Defining your institution’s value proposition — and, just as importantly, the individual value proposition of each of your programs — is possibly one of the most difficult aspects of enrollment marketing and student recruitment.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.