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3 Enrollment Boosting Strategies for Accredited Institutions: Changing Higher Ed Podcast 178 with Dr. Drumm McNaughton and Dr. David R. Decker

The Change Leader, Inc.

Podcast Highlights Applying the 4 Ps of Marketing to Higher Education Learn how applying the traditional marketing framework of the 4 Ps (Product, Price, Place, and Promotion) to higher education programs can lead to success. He has served as a consultant to Fortune 100 corporations and many nonprofit organizations.