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3 Enrollment Boosting Strategies for Accredited Institutions: Changing Higher Ed Podcast 178 with Dr. Drumm McNaughton and Dr. David R. Decker

The Change Leader, Inc.

Podcast Highlights Applying the 4 Ps of Marketing to Higher Education Learn how applying the traditional marketing framework of the 4 Ps (Product, Price, Place, and Promotion) to higher education programs can lead to success. So, articulation is a structural element of an academic program.

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Reflections on 2018 and Predictions for 2019: with Drumm McNaughton | Changing Higher Ed Podcast 012

The Change Leader, Inc.

To briefly recap, the product life cycle (PLC) is a marketing tool that is applied to products, but also is relevant when examining market segments or industries. Some of those mergers were huge ( Purdue acquiring Kaplan , Strayer acquiring Capella, National University System acquiring Northcentral ). Negotiations with Faculty.