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3 Enrollment Boosting Strategies for Accredited Institutions: Changing Higher Ed Podcast 178 with Dr. Drumm McNaughton and Dr. David R. Decker

The Change Leader, Inc.

Podcast Highlights Applying the 4 Ps of Marketing to Higher Education Learn how applying the traditional marketing framework of the 4 Ps (Product, Price, Place, and Promotion) to higher education programs can lead to success. 00:06:58] David Decker: So, we all understand that.

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Reflections on 2018 and Predictions for 2019: with Drumm McNaughton | Changing Higher Ed Podcast 012

The Change Leader, Inc.

In 2018, we saw four big themes: marketplace dynamics; Washington follies; higher ed governance failures (which includes higher eds version of #MeToo); and the Harvard admissions lawsuit. Some of those mergers were huge ( Purdue acquiring Kaplan , Strayer acquiring Capella, National University System acquiring Northcentral ).