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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. But not all online programs are created equal. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

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6 trends impacting community college enrollment in 2023

EAB

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

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Here are 7 ways liberal arts colleges can use study abroad to remain competitive

University Business

Smaller, liberal arts institutions have long stood out as unique providers of impactful programs that have a lasting impact and can distinguish themselves from larger schools by leaning into their unique, outcome-driven offerings. Programs that tie to a variety of majors and minors enable students to complete the core.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

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Survey Highlights What Matters Most to Adult Learners

EAB

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.