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Smaller, liberal arts institutions have long stood out as unique providers of impactful programs that have a lasting impact and can distinguish themselves from larger schools by leaning into their unique, outcome-driven offerings. Programs that tie to a variety of majors and minors enable students to complete the core.
But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. But not all online programs are created equal. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
By offering comprehensive support systems, including childcare services, flexible schedules, financialaidprograms, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.
As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.
Student recruitment is the process of attracting and enrolling students into educationalprograms. It involves marketing, engagement, application, admission, financialaid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.
They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financialaid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.
While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult educationprograms. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Try these 4 strategies.
Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial hardship is the #1 reason students stop out. Financial Literacy: Virtual and in-person training is provided to students. Take the diagnostic to find out.
The Accreditation Council for Business Schools & Programs ( ACBSP ) is a specialized accrediting organization that focuses on business educationprograms across the globe. Its mission is to promote continuous improvement and recognize excellence in the accreditation of business educationprograms around the world.
Many community colleges are working hard to change the narrative through key adjustments to the student experience. But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC.
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