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Higher Ed Branding and Marketing: Part 2: To Whom Are You Marketing? One Size Fits All Doesn't Work

The Change Leader, Inc.

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. Higher education leaders began embracing marketing in 1972 after A.R. Mass marketing has no appeal for millennials.

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Rebuilding the Purpose of the GI Bill (Garrett Fitzgerald*)

Higher Education Inquirer

The landscape of military-connected students in higher education has been filled with turmoil for the last two decades. Bill, a well-earned and financially substantial benefit for student veterans since 1944, has been a lightning rod for this turmoil. [This article is part of the Transparency-Accountability-Value series.]

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State Efforts to Advance Credentialing & Career Pathways

Parchment

In this episode, we speak with Nick Moore, Education Policy Advisor & Director from the Alabama Governor’s Office, to learn how Alabama is revolutionizing credentialing and career pathways to further educational and economic mobility. What role can states play in advancing the credentialing ecosystem?

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‘Gainful Employment’ Rule Examines Abuses by For-Profits

Diverse: Issues in Higher Education

However, many of these institutions still exist, offering promises that will lead to marketable skills and increased earnings. Department of Education. He notes that veterans are largely non-traditional students: older, working and having family obligations.